Increasing the Competitiveness of MSMEs in the Food and Beverage Sector Post Pandemic

A. Gs, Enny Istanti, Mahjudin, Maria Yovita R Pandin
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Abstract

MSMEs are one of the leading business sectors to encourage economic growth. However, in 2020 the condition of MSMEs underwent a very drastic change. This is due to the Covid-19 pandemic which has caused many businesses to close and even go out of business. Based on these problems, this study was conducted to analyze the readiness of MSMEs in facing the Covid-19 pandemic, and their understanding of risk management in MSME activities. The research method used is a qualitative method. The sample used is SMEs in West Surabaya. Data collection was done by interview. The data analysis technique used is SWOT analysis. The results in this study indicate that MSMEs in West Surabaya have sufficient strength in dealing with existing threats.
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提高食品和饮料行业中小微企业的竞争力
中小微企业是促进经济增长的主要商业部门之一。然而,在2020年,中小微企业的状况发生了非常剧烈的变化。这是由于新冠肺炎疫情导致许多企业关闭甚至倒闭。基于这些问题,本研究分析了中小微企业面对Covid-19大流行的准备情况,以及他们对中小微企业活动风险管理的理解。研究方法采用定性方法。使用的样本是西泗水的中小企业。数据收集采用访谈方式。使用的数据分析技术是SWOT分析。研究结果表明,西泗水地区的中小微企业在应对现有威胁方面具有足够的实力。
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