Pub Date : 2023-01-01DOI: 10.51505/ijaemr.2023.8404
Mursid Muttaqin, None Suyoto, None Mahjudin
Background –The emergence of the frozen food business has created fierce commercial competition. This is both a threat and a motivator for players in the refrigeration industry to remain competitive and retain the products they manufacture. To ensure competitiveness and viability, businesses need to understand consumer characteristics and how they influence purchasing decisions for customer satisfaction and loyalty. Customer buybacks are very important for businesses that want to maintain their business and grow their business in the form of long-term profits. Retaining existing customers is usually more profitable than acquiring new customers, so you can increase sales with existing customers. Objective –To analyze the predicted impact of Experiential Marketing on the repurchase of frozen food products through customer satisfaction as a mediating variable. Because experiential marketing is a marketing concept that provides information and opportunities for customers to gain experience for the benefits gained, generate emotions and feelings that have an impact on marketing. Design/methodology/approach – Based on the objectives to be achieved, this research is an explorative research because the aim is to find and predict the impact of Experiential marketing on Repurchase through consumer satisfaction as a mediating variable. This research is the development of problem solving (Malhotra, 2012) which aims to determine the predicted impact in the re-purchase
{"title":"Predicting the Impact of Customer Satisfaction as a Mediating Effect of Experiential Marketing on Repeat Purchases","authors":"Mursid Muttaqin, None Suyoto, None Mahjudin","doi":"10.51505/ijaemr.2023.8404","DOIUrl":"https://doi.org/10.51505/ijaemr.2023.8404","url":null,"abstract":"Background –The emergence of the frozen food business has created fierce commercial competition. This is both a threat and a motivator for players in the refrigeration industry to remain competitive and retain the products they manufacture. To ensure competitiveness and viability, businesses need to understand consumer characteristics and how they influence purchasing decisions for customer satisfaction and loyalty. Customer buybacks are very important for businesses that want to maintain their business and grow their business in the form of long-term profits. Retaining existing customers is usually more profitable than acquiring new customers, so you can increase sales with existing customers. Objective –To analyze the predicted impact of Experiential Marketing on the repurchase of frozen food products through customer satisfaction as a mediating variable. Because experiential marketing is a marketing concept that provides information and opportunities for customers to gain experience for the benefits gained, generate emotions and feelings that have an impact on marketing. Design/methodology/approach – Based on the objectives to be achieved, this research is an explorative research because the aim is to find and predict the impact of Experiential marketing on Repurchase through consumer satisfaction as a mediating variable. This research is the development of problem solving (Malhotra, 2012) which aims to determine the predicted impact in the re-purchase","PeriodicalId":354718,"journal":{"name":"International Journal of Advanced Engineering and Management Research","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135441081","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.51505/ijaemr.2023.8407
Reginah Brenda Nyawira, Teresa Kinuthia, Moses Miricho
Outstanding service quality is vital to the success of service organisations, including barbeque restaurants. The current study examined the influence of quality control of service operations on perceived service quality and its dimensions (comprising tangibles, reliability, responsiveness, assurance
{"title":"Influence of Quality Control of Service Operations on Employees’ Perceived Service Quality and Its Dimensions: a Cross-sectional Study of Barbeque Restaurants in Kiambu County, Kenya","authors":"Reginah Brenda Nyawira, Teresa Kinuthia, Moses Miricho","doi":"10.51505/ijaemr.2023.8407","DOIUrl":"https://doi.org/10.51505/ijaemr.2023.8407","url":null,"abstract":"Outstanding service quality is vital to the success of service organisations, including barbeque restaurants. The current study examined the influence of quality control of service operations on perceived service quality and its dimensions (comprising tangibles, reliability, responsiveness, assurance","PeriodicalId":354718,"journal":{"name":"International Journal of Advanced Engineering and Management Research","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135401357","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.51505/ijaemr.2023.8402
M. Alfianda Syarrif, None Mahjudin, dan Eva Desembrianita
In the new normal, today's processing industry is becoming more competitive. This is shown by high consumer behavior in the midst of a pandemic that is felt in almost all parts of the world. One of the efforts that a company can do to increase its competitive advantage is to improve the company's operational performance through factors in supply chain management according to Chopra (2007) including information sharing (sharing information), long term relationship (partnership relationship), and strategic supplier partnership (partnership strategy). Besides wanting to know the effect of the variables in the supply chain management concept on competitive advantage, the researcher also wants to test the validity of the research model related to the influence of the supply chain variables (supply chain) which the researchers only determined 3 variables, using the company performance mediating variable. Researchers consider this, because in general previous studies have shown that the company's performance variable is often used as an element in competitive advantage, not as one of the determining variables. The results of the study indicate that the information sharing variable has a major contribution to the company's performance when it is associated with a competitive advantage strategy. It should be noted that all partnership relationships with suppliers, partnership strategies carried out by involving suppliers, all need to be communicated intensely and continuously to reach a mutual agreement in business activities carried out by suppliers and the company.
{"title":"Effect of Long Term Relationship, Strategic Partnership and Information Sharing on Competitive Advantage with Company Performance as Mediation","authors":"M. Alfianda Syarrif, None Mahjudin, dan Eva Desembrianita","doi":"10.51505/ijaemr.2023.8402","DOIUrl":"https://doi.org/10.51505/ijaemr.2023.8402","url":null,"abstract":"In the new normal, today's processing industry is becoming more competitive. This is shown by high consumer behavior in the midst of a pandemic that is felt in almost all parts of the world. One of the efforts that a company can do to increase its competitive advantage is to improve the company's operational performance through factors in supply chain management according to Chopra (2007) including information sharing (sharing information), long term relationship (partnership relationship), and strategic supplier partnership (partnership strategy). Besides wanting to know the effect of the variables in the supply chain management concept on competitive advantage, the researcher also wants to test the validity of the research model related to the influence of the supply chain variables (supply chain) which the researchers only determined 3 variables, using the company performance mediating variable. Researchers consider this, because in general previous studies have shown that the company's performance variable is often used as an element in competitive advantage, not as one of the determining variables. The results of the study indicate that the information sharing variable has a major contribution to the company's performance when it is associated with a competitive advantage strategy. It should be noted that all partnership relationships with suppliers, partnership strategies carried out by involving suppliers, all need to be communicated intensely and continuously to reach a mutual agreement in business activities carried out by suppliers and the company.","PeriodicalId":354718,"journal":{"name":"International Journal of Advanced Engineering and Management Research","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135440794","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.51505/ijaemr.2023.8410
None Wulandari, Djoko Soelistya
This Study Aims to Analyse the Effect of the Influence of Discipline and Teacher Competency On Teacher Performance Through Organisational Commitment in Sma Negeri 1 Manyar Gresik. By Using Descriptive Quantitative Methods and The Selected Respondents, Namely Teachers of Sma Negeri 1 Manyar Using Saturated Samples. The Results of This Study Indicate That Discipline Can Have a Direct Effect On Teacher Performance Even Without Going Through Organisational Commitment at Sma Negeri 1 Manyar Gresik. Teacher Competence Can Directly Affect Teacher Performance Even Without Going Through Organisational Commitment at Sma Negeri 1 Manyar Gresik.
{"title":"The Influence of Teacher Discipline and Competence on Teacher Performance Through Organisational Commitment in Public High School 1 Manyar Gresik","authors":"None Wulandari, Djoko Soelistya","doi":"10.51505/ijaemr.2023.8410","DOIUrl":"https://doi.org/10.51505/ijaemr.2023.8410","url":null,"abstract":"This Study Aims to Analyse the Effect of the Influence of Discipline and Teacher Competency On Teacher Performance Through Organisational Commitment in Sma Negeri 1 Manyar Gresik. By Using Descriptive Quantitative Methods and The Selected Respondents, Namely Teachers of Sma Negeri 1 Manyar Using Saturated Samples. The Results of This Study Indicate That Discipline Can Have a Direct Effect On Teacher Performance Even Without Going Through Organisational Commitment at Sma Negeri 1 Manyar Gresik. Teacher Competence Can Directly Affect Teacher Performance Even Without Going Through Organisational Commitment at Sma Negeri 1 Manyar Gresik.","PeriodicalId":354718,"journal":{"name":"International Journal of Advanced Engineering and Management Research","volume":"70 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135401355","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.51505/ijaemr.2023.8401
Zainul Wasik
Background – The Service Level Agreement (SLA) for internal maintenance & fabrication services has not been fulfilled due to the lack of optimal synergy between functions that are still separated. Revenue targets from external maintenance & fabrication services have also not been met because HPP is unable to compete with other companies. Ineffective and efficient HR factors have made several external project targets missed. optimize resources and maximize company value. Objective – To analyze and evaluate the role of the JPP Business Development Strategy into a Business Unit Strategy (SBU) using a SWOT analysis perspective in order to improve the Service Level Agreement (SLA) so as to optimize the synergy of internal and external fabrication services within the Pupuk Indonesia environment. Design / methodology / approach
{"title":"Capability in Implementation Business Unit Strategy (SBU) in Services Factory","authors":"Zainul Wasik","doi":"10.51505/ijaemr.2023.8401","DOIUrl":"https://doi.org/10.51505/ijaemr.2023.8401","url":null,"abstract":"Background – The Service Level Agreement (SLA) for internal maintenance & fabrication services has not been fulfilled due to the lack of optimal synergy between functions that are still separated. Revenue targets from external maintenance & fabrication services have also not been met because HPP is unable to compete with other companies. Ineffective and efficient HR factors have made several external project targets missed. optimize resources and maximize company value. Objective – To analyze and evaluate the role of the JPP Business Development Strategy into a Business Unit Strategy (SBU) using a SWOT analysis perspective in order to improve the Service Level Agreement (SLA) so as to optimize the synergy of internal and external fabrication services within the Pupuk Indonesia environment. Design / methodology / approach","PeriodicalId":354718,"journal":{"name":"International Journal of Advanced Engineering and Management Research","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135441129","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.51505/ijaemr.2023.8405
Darwin C. Mangca
This paper presents a comprehensive solution designed to optimize student engagement and simplify the feedback process within educational institutions. Utilizing the Laravel framework, this online feedback system offers a robust and user-friendly platform for students to provide feedback while enabling educators to efficiently collect and analyze valuable insights. By implementing this system, educational institutions can cultivate a culture of continuous improvement, foster active student participation, and utilize data-driven decision-making to enhance the overall learning experience. This highlights the system's key features and benefits, showcasing its potential to revolutionize feedback mechanisms and ultimately improve educational outcomes.
{"title":"Empowering Student Engagement and Feedback with a Laravel-based Online Feedback System","authors":"Darwin C. Mangca","doi":"10.51505/ijaemr.2023.8405","DOIUrl":"https://doi.org/10.51505/ijaemr.2023.8405","url":null,"abstract":"This paper presents a comprehensive solution designed to optimize student engagement and simplify the feedback process within educational institutions. Utilizing the Laravel framework, this online feedback system offers a robust and user-friendly platform for students to provide feedback while enabling educators to efficiently collect and analyze valuable insights. By implementing this system, educational institutions can cultivate a culture of continuous improvement, foster active student participation, and utilize data-driven decision-making to enhance the overall learning experience. This highlights the system's key features and benefits, showcasing its potential to revolutionize feedback mechanisms and ultimately improve educational outcomes.","PeriodicalId":354718,"journal":{"name":"International Journal of Advanced Engineering and Management Research","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135441052","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.51505/ijaemr.2023.8409
Déhalé Donatien AZIAN, Jean SODJI, Pierre OUASSA, OTEKPO B. E. Owen
.
{"title":"Rainfall Rate and Water Quality of Boreholes and Wells in the District of Akassato in the Municipality of Abomey-calavi in Benin, West Africa","authors":"Déhalé Donatien AZIAN, Jean SODJI, Pierre OUASSA, OTEKPO B. E. Owen","doi":"10.51505/ijaemr.2023.8409","DOIUrl":"https://doi.org/10.51505/ijaemr.2023.8409","url":null,"abstract":".","PeriodicalId":354718,"journal":{"name":"International Journal of Advanced Engineering and Management Research","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135401353","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.51505/ijaemr.2023.8408
Kuncoro Catur Nugroho, Siti Irene Astuti Dwiningrum, None Mahjudinc, Eva Desembrianitac, Dody Suhermawan, Herrukmi Septa Rinawatie, Fitriyani Dewi Maulydya
The halal logo is an important point in this study because it is considered not only by Muslim consumers but also by non-Muslim consumers (Buddhist, Hindu, Christan, and Catholic). For Muslim and non-Muslim consumers, the halal logo on product packaging maybe a reference to recognize between halal and non-halal food, as well as a guarantee of product safety, cleanliness, and quality which are highly considered by non-Muslim consumers. In addition, consuming halal food is a recommendation and obligation for all Muslims. The data was obtained based on the results of a survey to 898 consumers from various domicile areas in Indonesia. Multivariate Analysis of Variance (MANOVA) was utilized in analyzing information about the data to reach reason of this study. The results showed that consumers based on gender, religion, domicile, and profession had differences on 3 of 4 aspects including food safety, halal, and the Indonesian National Standard (SNI) label in deciding the purchase of food and beverage products. Meanwhile, consumers based on age and level of education do not pay much attention to these aspects. Therefore, this study confirms that there are 3 out of 4 aspects concepts that are the main considerations for consumers in deciding to purchase food and beverage products, to be specific food safety, halal, and the Indonesian National Standard (SNI) label.
{"title":"The Impact of Differences in Consumer Knowledge about Food Products from the Aspects of Food Quality, Food Safety, Halal, and SNI on Purchase Decisions (Study on Food and Beverage Consumers in Indonesia)","authors":"Kuncoro Catur Nugroho, Siti Irene Astuti Dwiningrum, None Mahjudinc, Eva Desembrianitac, Dody Suhermawan, Herrukmi Septa Rinawatie, Fitriyani Dewi Maulydya","doi":"10.51505/ijaemr.2023.8408","DOIUrl":"https://doi.org/10.51505/ijaemr.2023.8408","url":null,"abstract":"The halal logo is an important point in this study because it is considered not only by Muslim consumers but also by non-Muslim consumers (Buddhist, Hindu, Christan, and Catholic). For Muslim and non-Muslim consumers, the halal logo on product packaging maybe a reference to recognize between halal and non-halal food, as well as a guarantee of product safety, cleanliness, and quality which are highly considered by non-Muslim consumers. In addition, consuming halal food is a recommendation and obligation for all Muslims. The data was obtained based on the results of a survey to 898 consumers from various domicile areas in Indonesia. Multivariate Analysis of Variance (MANOVA) was utilized in analyzing information about the data to reach reason of this study. The results showed that consumers based on gender, religion, domicile, and profession had differences on 3 of 4 aspects including food safety, halal, and the Indonesian National Standard (SNI) label in deciding the purchase of food and beverage products. Meanwhile, consumers based on age and level of education do not pay much attention to these aspects. Therefore, this study confirms that there are 3 out of 4 aspects concepts that are the main considerations for consumers in deciding to purchase food and beverage products, to be specific food safety, halal, and the Indonesian National Standard (SNI) label.","PeriodicalId":354718,"journal":{"name":"International Journal of Advanced Engineering and Management Research","volume":"56 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135401371","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.51505/ijaemr.2023.8403
Bambang Irawan, None Mahjudin, Djoko Soelistya
.
{"title":"Effect of Market Orientation, Technology Orientation, Entrepreneurship Orientation on Marketing Performance with Innovation Orientation as a Mediator","authors":"Bambang Irawan, None Mahjudin, Djoko Soelistya","doi":"10.51505/ijaemr.2023.8403","DOIUrl":"https://doi.org/10.51505/ijaemr.2023.8403","url":null,"abstract":".","PeriodicalId":354718,"journal":{"name":"International Journal of Advanced Engineering and Management Research","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135440788","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.51505/ijaemr.2023.8406
Regina Brenda Nyawira, Moses Miricho, Teresa Kinuthia
The purpose of the current research is to examine employees’ and customers’ perceptions of service quality (tangibles, reliability, responsiveness, assurance, and empathy) among barbeque restaurants in Kiambu County. Data was collected from 496 customers and 112 managers of barbeque restaurants using a self-administered questionnaire. The current research used descriptive and inferential analysis comprising independent-sample t-tests to examine the differences in the means of customers’ and employees’ perceptions of service quality. Results of the current research confirmed a service quality gap manifested in customers’ and employees’ perceptions of service quality among the barbeque restaurants in the research context. Specifically, employees’ perceptions of service quality were higher than customers, depicting a gap in service quality and a call for attention by the owners and managers of barbeque restaurants in Kiambu County. The current research makes crucial contributions towards boosting service quality among barbeque restaurants in Kiambu County.
{"title":"Employee and Guest Perceptions of Service Quality: a Lookat Barbeque Restaurants in Kiambu County, Kenya","authors":"Regina Brenda Nyawira, Moses Miricho, Teresa Kinuthia","doi":"10.51505/ijaemr.2023.8406","DOIUrl":"https://doi.org/10.51505/ijaemr.2023.8406","url":null,"abstract":"The purpose of the current research is to examine employees’ and customers’ perceptions of service quality (tangibles, reliability, responsiveness, assurance, and empathy) among barbeque restaurants in Kiambu County. Data was collected from 496 customers and 112 managers of barbeque restaurants using a self-administered questionnaire. The current research used descriptive and inferential analysis comprising independent-sample t-tests to examine the differences in the means of customers’ and employees’ perceptions of service quality. Results of the current research confirmed a service quality gap manifested in customers’ and employees’ perceptions of service quality among the barbeque restaurants in the research context. Specifically, employees’ perceptions of service quality were higher than customers, depicting a gap in service quality and a call for attention by the owners and managers of barbeque restaurants in Kiambu County. The current research makes crucial contributions towards boosting service quality among barbeque restaurants in Kiambu County.","PeriodicalId":354718,"journal":{"name":"International Journal of Advanced Engineering and Management Research","volume":"49 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135441048","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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