Consumer Awareness and Usage of E-Banking Transactions Through Mobile Phones

Abstract

Today in the beginning of the 21st century in India e-banking is setting new dimensions & larger platform to the banking industry. Banking is no longer confined to the consumers visiting branch to deposit, withdraw cash or cheque nor to request for their statements of accounts. Major banks have started providing the internet banking facility to enhance their own services and improvise their consumer base. With the success of the ATM’s across the country, today the leading banks have gear up to provide the banking services through mobile phones with wide range of access to their products & services. Large consumers have taken an advantage of this banking initiative & to them banking is just a sip of coffee. This paper makes an attempt to find out the consumer awareness levels and usage of e-banking transactions through the mobile phones.