Is Popular Media Still Popular in the Presence of New Media

Abstract

Imagine a day in your office without a mobile phone, a computer or Internet access. Imagine a day in your life without television, radio or a newspaper. How would you know what is happening around you and how are you to communicate or get yourself updated about what is happening around you? India is a country where media exist even before independence, earlier people use to exchange information via traditional media, then with the time passes popular media came into existence and in 1780 print media started by J. A. Hickey. Radio was started in 1927 and by that time India had a huge media and was considered as an oldest and largest media of the world. Today, satellite and cable television, interactive video and electronic games, personal computers with the Internet are central to the lives of people and especially in the lives of children. The world has become a Global Village and everything has become ‘Glocal’. Out of 7 billion populations in the world, more than 2 billion subscribe to Internet and out of that 44% is from Asia. To make this more interesting out of the 7 billion population of the world, as at today over 5 billion have mobile phones. This shows how dependent we have become on the Information Communication Technology. People can access anything via Internet with just a click of a button. Distance is not a problem when it comes to communicating and sharing information.