IMPACT OF SERVICE STRATEGY AND SERVICE QUALITY ON OPERATIONS EFFICIENCY

M. Alshurideh, B. Al Kurdi, Ali A. Alzoubi, Hevron Alshurideh
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Abstract

The relevance of conducting research in this field is obvious, and there is considerable opportunity for adapting service strategy and service quality concepts to the operational performance. This significance is attributed to recent developments in the organizations, such as the introduction of new types of services, the fierce multidimensional rivalry in price, speed, quality, delivery, flexibility, creative methods for managing human resources, and new technologies that enables operations efficiency. This research contributes to exploring the impact of service strategy and service quality on operations efficiency
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服务策略和服务质量对运营效率的影响
在这一领域进行研究的相关性是显而易见的,并且有相当大的机会使服务策略和服务质量概念适应于运营绩效。这种重要性归因于组织中最近的发展,例如引入新型服务,在价格,速度,质量,交付,灵活性,管理人力资源的创造性方法以及使操作效率提高的新技术方面进行激烈的多维竞争。本研究有助于探讨服务策略与服务品质对营运效率的影响
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