UTAUT2 model for analyzing factors influencing user in using Online Travel Agent

2020 International Seminar on Application for Technology of Information and Communication (iSemantic) Pub Date : 2020-09-19 DOI:10.1109/iSemantic50169.2020.9234258

Desanty Ridzky, R. Sarno

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引用次数: 1

Abstract

Technology development in Indonesia has increasingly progressed and provided business opportunities for businesses to meet customer's needs. The presence of e-commerce that have been widely spread in Indonesia is one of the examples of the technological progress. Indonesia already has an e-commerce online travel agent that prioritized user's needs to make it easier for the user to make an online reservation more efficient and effective. Traveloka and Tiket.com are an e-commerce online travel agents with many downloader in Indonesia, in choosing an online travel agent, users are certainly influenced by several factors identify by using UTAUT2 model. The results of this study indicate the use of Traveloka for users is influenced by perceived security, price value, and habit factors, while Tiket.com is influenced by facilitating conditions, performance expectancy, and habit. Companies could focus on these factors in terms of increasing the desire of users to use online travel agents.

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基于UTAUT2模型的在线旅行社用户使用影响因素分析

印度尼西亚的技术发展日益进步，为企业提供了满足客户需求的商机。电子商务在印尼的广泛普及是技术进步的一个例子。印度尼西亚已经有了一个电子商务在线旅行社，它优先考虑用户的需求，使用户更容易更高效地进行在线预订。Traveloka和Tiket.com是印度尼西亚的电子商务在线旅行社，在选择在线旅行社时，用户肯定会受到使用UTAUT2模型确定的几个因素的影响。本研究结果表明，Traveloka的使用受感知安全、价格价值和习惯因素的影响，而Tiket.com的使用受便利条件、性能期望和习惯因素的影响。在提高用户使用在线旅行社的意愿方面，公司可以关注这些因素。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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2020 International Seminar on Application for Technology of Information and Communication (iSemantic)

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