{"title":"The Good-on-Paper Effect: How the Decision Context Influences Virtuous Behavior","authors":"Maferima Touré-Tillery, Lili Wang","doi":"10.1287/mksc.2021.1347","DOIUrl":null,"url":null,"abstract":"We document the “good-on-paper effect,” whereby people make more virtuous decisions on paper than on a digital device (e.g., tablet).","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"29 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2022-02-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"4","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Mark. Sci.","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1287/mksc.2021.1347","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 4
Abstract
We document the “good-on-paper effect,” whereby people make more virtuous decisions on paper than on a digital device (e.g., tablet).
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