Application and scope analysis of Augmented Reality in marketing using image processing technique

Abstract

The main aim of the research paper is to understand the concept and applications of Augmented Reality (AR). It involves understanding the process of creation of an AR image, the hardware and software requirements for the process of making such an image. The paper also focuses on the ways in which the technology is used by firms and advertisers to give customers a better user experience. AR is a growing field with a lot of scope in the future, the paper also gives an insight on what is in store for AR in the near future.