{"title":"Willingness of women-led businesses in Pakistan to join formal e-commerce platforms","authors":"Syed M. Hasan, M. Raza Mustafa Khan, Verda Arif","doi":"10.1002/app5.363","DOIUrl":null,"url":null,"abstract":"<p>An equitable distribution of economic benefits from the recent growth of e-commerce in Pakistan requires inclusive adoption of formal digital marketplaces. The available literature and focused discussions reveal that most women-led businesses rely on informal e-commerce managed through social media applications and have incomplete and often incorrect information on the benefits and choices related to the formal platforms. To inform and motivate women-led micro, small and medium enterprises, this study deploys an information treatment through a randomised control trial of 300 women entrepreneurs in large urban centres of Pakistan. Results show that women entrepreneurs were responsive to the information, as the treated businesses were 10 percentage points more likely to opt for formal e-commerce than the control group. The study is policy relevant as the methodology allows simple and inexpensive replication to scale up the treatment for better business growth for women entrepreneurs in Pakistan.</p>","PeriodicalId":45839,"journal":{"name":"Asia & the Pacific Policy Studies","volume":"9 3","pages":"246-267"},"PeriodicalIF":1.4000,"publicationDate":"2022-11-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/app5.363","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Asia & the Pacific Policy Studies","FirstCategoryId":"90","ListUrlMain":"https://onlinelibrary.wiley.com/doi/10.1002/app5.363","RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"AREA STUDIES","Score":null,"Total":0}
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Abstract
An equitable distribution of economic benefits from the recent growth of e-commerce in Pakistan requires inclusive adoption of formal digital marketplaces. The available literature and focused discussions reveal that most women-led businesses rely on informal e-commerce managed through social media applications and have incomplete and often incorrect information on the benefits and choices related to the formal platforms. To inform and motivate women-led micro, small and medium enterprises, this study deploys an information treatment through a randomised control trial of 300 women entrepreneurs in large urban centres of Pakistan. Results show that women entrepreneurs were responsive to the information, as the treated businesses were 10 percentage points more likely to opt for formal e-commerce than the control group. The study is policy relevant as the methodology allows simple and inexpensive replication to scale up the treatment for better business growth for women entrepreneurs in Pakistan.
期刊介绍：
Asia & the Pacific Policy Studies is the flagship journal of the Crawford School of Public Policy at The Australian National University. It is a peer-reviewed journal that targets research in policy studies in Australia, Asia and the Pacific, across a discipline focus that includes economics, political science, governance, development and the environment. Specific themes of recent interest include health and education, aid, migration, inequality, poverty reduction, energy, climate and the environment, food policy, public administration, the role of the private sector in public policy, trade, foreign policy, natural resource management and development policy. Papers on a range of topics that speak to various disciplines, the region and policy makers are encouraged. The goal of the journal is to break down barriers across disciplines, and generate policy impact. Submissions will be reviewed on the basis of content, policy relevance and readability.
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