{"title":"The Jetblue Story","authors":"E. N. Weiss, Marlene Friesen","doi":"10.1108/CASE.DARDEN.2016.000312","DOIUrl":null,"url":null,"abstract":"This case outlines the history of JetBlue Airways, from its inception, in 2000, until 2004. The case provides details of JetBlue's business model and reasons for success. It can be used in a course on service operations or strategy.","PeriodicalId":409545,"journal":{"name":"EduRN: Economics Education (ERN) (Topic)","volume":"113 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2017-02-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"EduRN: Economics Education (ERN) (Topic)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1108/CASE.DARDEN.2016.000312","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
This case outlines the history of JetBlue Airways, from its inception, in 2000, until 2004. The case provides details of JetBlue's business model and reasons for success. It can be used in a course on service operations or strategy.
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