How To Build Online Hotel Reservation Intention? The Role of Rational Price, Online Review and Trust in Apps

2022 7th International Conference on Business and Industrial Research (ICBIR) Pub Date : 2022-05-19 DOI:10.1109/ICBIR54589.2022.9786452

R. Ikhsan, Made Deya Surya Saraswati, N. Devi, Yudi Fernando, Reagen Yohanes Sayoga, L. Wijaya

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Abstract

The presence of third parties that provide smartphone hotel booking applications makes the reservation process faster, flexible, more accessible, and secure. This study aims to identify the intention of hotel guests to make reservations through the application with a focus on rational price factors, online reviews, and trust in apps. Quantitative methods are used to answer the research objectives and hypotheses. Research data reaches from questionnaires distributed online to 170 hotel booking application users who have made reservations on the island of Bali, Indonesia. The tabulation of the questionnaire data was analyzed using PLS-SEM modeling with SmartPLS software. The results of hypothesis testing prove that rational price and online reviews have a positive and significant effect on trust in apps. Finally, rational price, online review, and trust in apps positively and significantly affect intention to a reservation hotel. Online reviews have a dominant influence and contribute to trust in apps.

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如何构建在线酒店预订意向?合理价格、在线评论和信任在应用中的作用

提供智能手机酒店预订应用程序的第三方的存在使预订过程更快、更灵活、更容易访问和更安全。本研究旨在确定酒店客人通过应用程序进行预订的意图，重点关注合理价格因素、在线评论和对应用程序的信任。采用定量方法回答研究目标和假设。研究数据来自对170名在印度尼西亚巴厘岛预订酒店的酒店预订应用程序用户的在线问卷调查。采用SmartPLS软件进行PLS-SEM建模，分析问卷数据的制表。假设检验的结果证明，理性价格和在线评论对应用信任有显著的正向影响。最后，合理的价格、在线评论和对应用程序的信任正向显著影响预订酒店的意愿。在线评论具有主导影响力，有助于提高应用的信任度。

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2022 7th International Conference on Business and Industrial Research (ICBIR)

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