{"title":"Utc Fuel Cells: Innovation Inside a Large Firm","authors":"Andrea L. Larson, S. Keach","doi":"10.2139/ssrn.908789","DOIUrl":null,"url":null,"abstract":"This case can enhance understanding of emerging markets and innovation around fuel-cell technology, as well as the strategy and management of an entrepreneurial unit inside United Technologies Corporation. The case also examines environmental issues as operating concerns and market opportunities for innovative firms. Fuel cells are a leading clean technology to replace gasoline-combustion engines for transportation, and fuel-cell power plants offer an alternative electricity source to the electrical grid (which is heavily dependent on the burning of coal). The case is intended for use with \"Fuel Cell Technology and Market Opportunities\" (UVA-ENT-0016).","PeriodicalId":124895,"journal":{"name":"EduRN: Entrepreneurship Research & Policy Education (ERPN) (Topic)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2008-10-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"EduRN: Entrepreneurship Research & Policy Education (ERPN) (Topic)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.2139/ssrn.908789","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
This case can enhance understanding of emerging markets and innovation around fuel-cell technology, as well as the strategy and management of an entrepreneurial unit inside United Technologies Corporation. The case also examines environmental issues as operating concerns and market opportunities for innovative firms. Fuel cells are a leading clean technology to replace gasoline-combustion engines for transportation, and fuel-cell power plants offer an alternative electricity source to the electrical grid (which is heavily dependent on the burning of coal). The case is intended for use with "Fuel Cell Technology and Market Opportunities" (UVA-ENT-0016).