This note develops a variety of approaches to sensitivity analysis within the context of a promotional decision regarding a consumer product. Analyses include the development of optimistic/pessimistic scenarios, one-at-a-time sensitivity analysis with a presentation in the format of a tornado diagram, and threshold (break-even) values. Excerpt UVA-QA-0528 WHAT IF . . . ? A proactive decision maker should not limit the evaluation of an alternative to a single estimate of its potential performance, but should acknowledge explicitly the uncertainties that affect that performance. The consideration of the spectrum of possibilities to which an alternative's performance may be subjected can lead to a better understanding of the risks involved in pursuing the alternative. That understanding can in turn motivate the search for new alternatives that reduce those risks. This note will present approaches for exploring and presenting the sensitivity of performance to changes in assessments. These methods will assist in identifying and communicating the key drivers of performance so that future analysis can be focused on them and creative attention directed to reducing their effects. The following example will be used to develop and illustrate the language, tools, and techniques of this note: Suppose you are the product manager for a children's breakfast cereal. A special holiday trinket was recently developed, and you are considering including the trinket in your product's 28-ounce box during the two months preceding the holiday season. The trinket has performed extraordinarily well in a full battery of children's preference panels and is expected to result in a 12 percent increase in volume. Children's test panels are notoriously unreliable, however, and the increase could be anywhere between 8 and 14 percent. Without the trinket, sales of the 28-ounce box during the two-month period are forecasted to be 6.5 million boxes, plus or minus 2 percent. The production process and the distribution system are sufficiently flexible to permit production to match demand. The trinket will cost $ 0.10 per unit, if the supplier who has worked on its development can resume production in a timely fashion after a recent fire. Fortunately, alternative sources have been found, but at a premium of either $ 0.010 or $ 0.015 per unit, depending on the final selection of the alternative vendor. The trinket will be featured on the front and back of the box and the alteration to the box's artwork is anticipated to cost $ 125,000. Neither the art layout nor the production modifications have been finalized, and it is believed the final cost could range from 20 percent higher to 5 percent lower than the initial estimate. The 28-ounce box has a unit contribution of $ 1.48 per box. Would you include the trinket in the boxes for the holiday season? . . .
{"title":"What If...?","authors":"Sherwood C. Frey","doi":"10.2307/j.ctv1dv0vnc.5","DOIUrl":"https://doi.org/10.2307/j.ctv1dv0vnc.5","url":null,"abstract":"This note develops a variety of approaches to sensitivity analysis within the context of a promotional decision regarding a consumer product. Analyses include the development of optimistic/pessimistic scenarios, one-at-a-time sensitivity analysis with a presentation in the format of a tornado diagram, and threshold (break-even) values. Excerpt UVA-QA-0528 WHAT IF . . . ? A proactive decision maker should not limit the evaluation of an alternative to a single estimate of its potential performance, but should acknowledge explicitly the uncertainties that affect that performance. The consideration of the spectrum of possibilities to which an alternative's performance may be subjected can lead to a better understanding of the risks involved in pursuing the alternative. That understanding can in turn motivate the search for new alternatives that reduce those risks. This note will present approaches for exploring and presenting the sensitivity of performance to changes in assessments. These methods will assist in identifying and communicating the key drivers of performance so that future analysis can be focused on them and creative attention directed to reducing their effects. The following example will be used to develop and illustrate the language, tools, and techniques of this note: Suppose you are the product manager for a children's breakfast cereal. A special holiday trinket was recently developed, and you are considering including the trinket in your product's 28-ounce box during the two months preceding the holiday season. The trinket has performed extraordinarily well in a full battery of children's preference panels and is expected to result in a 12 percent increase in volume. Children's test panels are notoriously unreliable, however, and the increase could be anywhere between 8 and 14 percent. Without the trinket, sales of the 28-ounce box during the two-month period are forecasted to be 6.5 million boxes, plus or minus 2 percent. The production process and the distribution system are sufficiently flexible to permit production to match demand. The trinket will cost $ 0.10 per unit, if the supplier who has worked on its development can resume production in a timely fashion after a recent fire. Fortunately, alternative sources have been found, but at a premium of either $ 0.010 or $ 0.015 per unit, depending on the final selection of the alternative vendor. The trinket will be featured on the front and back of the box and the alteration to the box's artwork is anticipated to cost $ 125,000. Neither the art layout nor the production modifications have been finalized, and it is believed the final cost could range from 20 percent higher to 5 percent lower than the initial estimate. The 28-ounce box has a unit contribution of $ 1.48 per box. Would you include the trinket in the boxes for the holiday season? . . .","PeriodicalId":124895,"journal":{"name":"EduRN: Entrepreneurship Research & Policy Education (ERPN) (Topic)","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-02-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131953921","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-12-31DOI: 10.1515/9780804777568-021
Monidipa Mukherjee, Sanju Jacob
Appropriate for entrepreneurship and strategy courses. The focus in the case is on how two entrepreneurs created a differentiating business model that was dependent on quality service and excellent execution. From a growth perspective, the case discusses two very different approaches to geographical expansion so as not to dilute the customer experience or the brand. Now the business faces the difficult question of how to scale faster. Excerpt UVA-ENT-0144 Rev. Feb. 12, 2010 ENCHANTING TRAVELS In the early days when we were trying to build a brand and it was imperative that every single guest who booked a trip with us had a wonderful time, focusing on the operations or the issues that would have a direct impact on guest feedback or the guest experience would be of prime importance to anyone who was involved with the company—an almost fanatical approach toward guest feedback. And one of the big challenges that we faced and we continue to face is continuing to do what we have done during the past five years. Every entrepreneur goes through that very difficult task. I would say that to be able to build people's skills and abilities you have to at one point take away the safety net and let them figure it out; if the issue or the problem at hand involves solving the problem yourself as opposed to giving someone an opportunity even if they may fail, you reach a point when that focus becomes investing the time and effort in getting that person able to solve the issue or problem rather than doing it yourself. I think that mindset is the big difference between a small start up and a larger high-growth company that needs to enable its people to grow and do things that you would have done. I think in the first year if you had asked me what our focus areas were, I would say that I was involved in creating our product, actually “doing” rather than “managing” operations and personally fixing what went wrong. Now, if you ask me what my focus would be, I would say that investing the time to teach someone or enable someone to fix something would be the focus rather than fixing it myself. And I think that is a point to reach when growing a company. Enabling people around you to do what you do and help you grow the company is a big thing, and one of the big changes we have seen in the last couple of years. —Parikshat Laxminarayan . . .
{"title":"Enchanting Travels","authors":"Monidipa Mukherjee, Sanju Jacob","doi":"10.1515/9780804777568-021","DOIUrl":"https://doi.org/10.1515/9780804777568-021","url":null,"abstract":"Appropriate for entrepreneurship and strategy courses. The focus in the case is on how two entrepreneurs created a differentiating business model that was dependent on quality service and excellent execution. From a growth perspective, the case discusses two very different approaches to geographical expansion so as not to dilute the customer experience or the brand. Now the business faces the difficult question of how to scale faster. Excerpt UVA-ENT-0144 Rev. Feb. 12, 2010 ENCHANTING TRAVELS In the early days when we were trying to build a brand and it was imperative that every single guest who booked a trip with us had a wonderful time, focusing on the operations or the issues that would have a direct impact on guest feedback or the guest experience would be of prime importance to anyone who was involved with the company—an almost fanatical approach toward guest feedback. And one of the big challenges that we faced and we continue to face is continuing to do what we have done during the past five years. Every entrepreneur goes through that very difficult task. I would say that to be able to build people's skills and abilities you have to at one point take away the safety net and let them figure it out; if the issue or the problem at hand involves solving the problem yourself as opposed to giving someone an opportunity even if they may fail, you reach a point when that focus becomes investing the time and effort in getting that person able to solve the issue or problem rather than doing it yourself. I think that mindset is the big difference between a small start up and a larger high-growth company that needs to enable its people to grow and do things that you would have done. I think in the first year if you had asked me what our focus areas were, I would say that I was involved in creating our product, actually “doing” rather than “managing” operations and personally fixing what went wrong. Now, if you ask me what my focus would be, I would say that investing the time to teach someone or enable someone to fix something would be the focus rather than fixing it myself. And I think that is a point to reach when growing a company. Enabling people around you to do what you do and help you grow the company is a big thing, and one of the big changes we have seen in the last couple of years. —Parikshat Laxminarayan . . .","PeriodicalId":124895,"journal":{"name":"EduRN: Entrepreneurship Research & Policy Education (ERPN) (Topic)","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114754394","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study was made to identify and analyze the factors that influence the entrepreneurship education, self-efficacy, and locus of control on entrepreneurial intentions. Techniques used in the sampling in this study are the SPSS version 22 and Amos version 22, with a sample of 201 respondents. data collection using questionnaires to find out the correlation or influence between the effect of entrepreneurship education, self-efficacy, and locus of control on entrepreneurial intentions.
本研究旨在找出并分析创业教育、自我效能感和控制源对创业意向的影响因素。本研究使用的抽样技术是SPSS version 22和Amos version 22，样本为201名受访者。采用问卷调查的方式收集数据，找出创业教育、自我效能感、控制点对创业意向的影响或相关关系。
{"title":"The Effect of Entrepreneurship Education, Self Effication, and Locus of Control on Entrepreneurship","authors":"Zahirah Mahdaly, Osly Usman","doi":"10.2139/ssrn.3637688","DOIUrl":"https://doi.org/10.2139/ssrn.3637688","url":null,"abstract":"This study was made to identify and analyze the factors that influence the entrepreneurship education, self-efficacy, and locus of control on entrepreneurial intentions. Techniques used in the sampling in this study are the SPSS version 22 and Amos version 22, with a sample of 201 respondents. data collection using questionnaires to find out the correlation or influence between the effect of entrepreneurship education, self-efficacy, and locus of control on entrepreneurial intentions.","PeriodicalId":124895,"journal":{"name":"EduRN: Entrepreneurship Research & Policy Education (ERPN) (Topic)","volume":"68 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-06-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124389405","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Despite the importance of lifelong education and its reported benefits for graduates entering the workforce, few empirical studies have evaluated the relationship between continuing education on entrepreneurship. In order to address this research gap, this study conducted secondary data analysis from the 2015 Adult Education Survey in Taiwan (AEST 2015) conducted by the Taiwan Ministry of Education. The purpose of this study was to determine the proportion of youth engaged in entrepreneurship (as measured by self-employment) and evaluate the relationship between continuing education and youth entrepreneurship. A sample from Taiwan was purposefully selected due to cultural factors which balance Eastern and Western approaches to education, allowing for better generalizability to a variety of populations. Data from a total of 2,696 valid participants was utilized. The results are as follows: a) the rate of youth entrepreneurship in Taiwan is moderate, at 8%; b) participation in continuing education demonstrated no significant relationship on youth entrepreneurship; c) entrepreneurial youth tend not to participate in continuing education, citing reasons including “lack of time” and “lack of necessary courses” at a frequency higher than non-entrepreneurial youth; and d) in terms of opportunities for future participation in continuing education, entrepreneurial youth placed less emphasis on the importance of transportation costs and tuition fees as compared to non-entrepreneurial youths. The results of this study suggest that continuing education courses are not currently meeting the needs of young entrepreneurs. Conclusions and suggestions are provided in terms of the evaluation of youth self-employment and continuing education opportunities for the promotion of entrepreneurship.
{"title":"An Empirical Study of the Influence of Continuing Education on Youth Entrepreneurship in Taiwan","authors":"Chang Liu, J. Gamble, I. chen","doi":"10.2139/ssrn.3496092","DOIUrl":"https://doi.org/10.2139/ssrn.3496092","url":null,"abstract":"Despite the importance of lifelong education and its reported benefits for graduates entering the workforce, few empirical studies have evaluated the relationship between continuing education on entrepreneurship. In order to address this research gap, this study conducted secondary data analysis from the 2015 Adult Education Survey in Taiwan (AEST 2015) conducted by the Taiwan Ministry of Education. The purpose of this study was to determine the proportion of youth engaged in entrepreneurship (as measured by self-employment) and evaluate the relationship between continuing education and youth entrepreneurship. A sample from Taiwan was purposefully selected due to cultural factors which balance Eastern and Western approaches to education, allowing for better generalizability to a variety of populations. Data from a total of 2,696 valid participants was utilized. The results are as follows: a) the rate of youth entrepreneurship in Taiwan is moderate, at 8%; b) participation in continuing education demonstrated no significant relationship on youth entrepreneurship; c) entrepreneurial youth tend not to participate in continuing education, citing reasons including “lack of time” and “lack of necessary courses” at a frequency higher than non-entrepreneurial youth; and d) in terms of opportunities for future participation in continuing education, entrepreneurial youth placed less emphasis on the importance of transportation costs and tuition fees as compared to non-entrepreneurial youths. The results of this study suggest that continuing education courses are not currently meeting the needs of young entrepreneurs. Conclusions and suggestions are provided in terms of the evaluation of youth self-employment and continuing education opportunities for the promotion of entrepreneurship.","PeriodicalId":124895,"journal":{"name":"EduRN: Entrepreneurship Research & Policy Education (ERPN) (Topic)","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-11-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130210087","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Purpose: The purpose of this research is to examine the impact of brand image, satisfaction, trust and relationship towards brand loyalty mediated by brand relationship.
Design/methodology/approach: This paper uses the PLS (SEM) technique for analysis and hypotheses testing. The data was collected from the convenience sample of 165 consumers questioning about the Coca Cola Brand from University students.
Finding: Direct influence of brand image, brand trust, and satisfaction on loyalty of brand has lesser than the mediation impact of brand relationship.
Research Limitations: Only one product category was taken under the study in this research - recommended that in future comparison between categories would open new dimensions. The data was collected from the university students who may have different behavior towards a specific brand.
{"title":"Brand Image, Satisfaction and Trust As a Lead to Brand Loyalty: The Mediator Effect of Brand Relationship","authors":"Masroor Ahmad, Usman Zafar","doi":"10.2139/ssrn.3302232","DOIUrl":"https://doi.org/10.2139/ssrn.3302232","url":null,"abstract":"Purpose: The purpose of this research is to examine the impact of brand image, satisfaction, trust and relationship towards brand loyalty mediated by brand relationship.<br><br>Design/methodology/approach: This paper uses the PLS (SEM) technique for analysis and hypotheses testing. The data was collected from the convenience sample of 165 consumers questioning about the Coca Cola Brand from University students.<br><br>Finding: Direct influence of brand image, brand trust, and satisfaction on loyalty of brand has lesser than the mediation impact of brand relationship. <br><br>Research Limitations: Only one product category was taken under the study in this research - recommended that in future comparison between categories would open new dimensions. The data was collected from the university students who may have different behavior towards a specific brand.","PeriodicalId":124895,"journal":{"name":"EduRN: Entrepreneurship Research & Policy Education (ERPN) (Topic)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115652130","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Indonesian Abstract: Pengetahuan berwirausaha kiranya perlu dikuasai oleh mahasiswa, paling sedikit mahasiswa yang telah menyelesaikan jenjang S1 agar wawasan dalam menggali kemampuan diri dapat terkelola dengan baik. Prinsip-prinsip umum dalam berwirausaha perlu diketahui agar mereka siap setiap saat memberdayakan kesempatan mereka untuk melangkah maju. Peran berwirausaha menjadi hal yang diapresiasi oleh Pemerintah sebagai bagian dalam mendukung kemajuan ekonomi di sektor rill, yang tentunya akan berperan dalam pertumbuhan perekonomian nasional. Buku ini menyajikan berbagai informasi dalam mengembangkan sebuah bisnis yang relatif kecil sederhana hingga sedikit rumit (complicated), yang barangkali belum diketahui atau terpikir sebelum mempelajari buku ini. Buku ini dirangkum untuk membuka wawasan para mahasiswa yang ingin menggeluti usaha , khususnya usaha dalam skala kecil dan diharapkan dapat mengambil manfaat dan terinspirasi dari buku ini. Informasi perkembangan Usaha Kecil Menengah di negara-nagara maju seperti Eropa dan Amerika, kiranya dapat memberi masukan bagi para pengambil keputusan, apa saja fasilitas yang diberikan kepada para pelaku UKM dalam mendukung perekonomian nasional mereka, sekaligus sebagai wacana jika fasilitas yang sama dapat diberikan kepada para pelaku bisnis kecil di dalam negeri. Informasi terbaru banyak diperoleh dari internet yang sarat dengan informasi kekinian, namun demikian kami tidak menyangkal adanya keterbatasan dan kekurangan dari buku ini. Saran dan kritik sangat dihargai untuk kesempurnaan buku ini di masa mendatang. English Abstract: Knowledge of entrepreneurship should be mastered by students, at least students who have completed S1 level so that insight in digging ability can be managed as well. The general principles of entrepreneurship need to be known so that they are ready at all times to empower their opportunities to move forward. The role of entrepreneurship is appreciated by the Government as part of supporting economic progress in the real sector, which will certainly play a role in the growth of the national economy. This book presents a variety of information in developing a relatively small, simple, sometimes complicated business, perhaps unknown or unthinkable before studying this book. This book is summarized to open the insights of students who want to pursue business, especially small-scale business and is expected to benefit and be inspired by this book. Information on the development of Small and Medium Enterprises in developed countries such as Europe and USA may provide input for decision makers, what facilities are provided to SME actors in support of their national economy, as well as a discourse if the same facilities can be given to the small business in the country. The most recent information obtained from the internet is full of current information, however we do not deny the limitations and shortcomings of this book. Suggestions and criticisms are greatly appre
印度尼西亚:企业家知识可能需要学生掌握，很少有学生完成了学士学位，以便对挖掘自我能力的洞见有所改善。创业的一般原则是需要知道的，这样他们就能随时准备好迎接前进的机会。作为促进里尔地区经济发展的一部分，政府越来越重视企业家的作用，这无疑将有助于国家经济增长。它提供了关于发展一个相对简单到稍微复杂的企业的各种信息，这些企业在研究这本书之前可能不为人知或考虑过。这本书概述了对那些想要从事这项事业的学生的洞察，特别是那些希望从这本书中受益并受到启发的小规模努力的学生。小企业发展中等收入国家在信息像欧洲和美国一样向前negara-nagara愿能够为决策者提供输入,哪些设施给予肇事者支持他们的国民经济中的中小企业,同时作为论述,如果同样的设施可以给国内小企业的肇事者。最近的信息从互联网上得到了很多，但我们不否认这本书的局限性和缺陷。由于这本书在未来的完美，人们高度重视它的建议和批评。英语抽象:投资知识应该由学生主导，至少是那些有完整学士学位的学生，这样洞察力的能力就能很好地发挥作用。创业需要知道的总原则是，他们随时准备着前进的机会。投资的角色是政府在现实中支持经济进步的一部分，这无疑会在国家经济的增长中扮演一个角色。这本书展示了一些信息，这些信息形成了一个微小的，简单的，有时是复杂的商业，也许是未知的或不明智的之前，研究这本书。这本书鼓励打开那些想要做生意的学生的内心，特别是那些微不足道的商业规模和希望得到鼓舞的学生。资讯网on the development of Small and媒介企业在发展中国家developed)这样的美国欧洲和美国梅输入。中小企业决定制造商,什么facilities是provided来说演员在他们国家的经济支持,as well as a语篇如果不变给境(Small business facilities可以成为乡村。大多数从互联网上获得的信息充满了累赘的信息，但我们没有否认这本书的限制和概述。暗示和批评短信非常感谢这本书在未来的完美。
{"title":"Manajemen Usaha Kecil Dan Kewirausahaan (Small Business Management and Entrepreneurship)","authors":"Dyana Sari, Asnah Asnah","doi":"10.2139/ssrn.3200231","DOIUrl":"https://doi.org/10.2139/ssrn.3200231","url":null,"abstract":"<b>Indonesian Abstract:</b> Pengetahuan berwirausaha kiranya perlu dikuasai oleh mahasiswa, paling sedikit mahasiswa yang telah menyelesaikan jenjang S1 agar wawasan dalam menggali kemampuan diri dapat terkelola dengan baik. Prinsip-prinsip umum dalam berwirausaha perlu diketahui agar mereka siap setiap saat memberdayakan kesempatan mereka untuk melangkah maju. Peran berwirausaha menjadi hal yang diapresiasi oleh Pemerintah sebagai bagian dalam mendukung kemajuan ekonomi di sektor rill, yang tentunya akan berperan dalam pertumbuhan perekonomian nasional. Buku ini menyajikan berbagai informasi dalam mengembangkan sebuah bisnis yang relatif kecil sederhana hingga sedikit rumit (complicated), yang barangkali belum diketahui atau terpikir sebelum mempelajari buku ini. Buku ini dirangkum untuk membuka wawasan para mahasiswa yang ingin menggeluti usaha , khususnya usaha dalam skala kecil dan diharapkan dapat mengambil manfaat dan terinspirasi dari buku ini. Informasi perkembangan Usaha Kecil Menengah di negara-nagara maju seperti Eropa dan Amerika, kiranya dapat memberi masukan bagi para pengambil keputusan, apa saja fasilitas yang diberikan kepada para pelaku UKM dalam mendukung perekonomian nasional mereka, sekaligus sebagai wacana jika fasilitas yang sama dapat diberikan kepada para pelaku bisnis kecil di dalam negeri. Informasi terbaru banyak diperoleh dari internet yang sarat dengan informasi kekinian, namun demikian kami tidak menyangkal adanya keterbatasan dan kekurangan dari buku ini. Saran dan kritik sangat dihargai untuk kesempurnaan buku ini di masa mendatang. <b>English Abstract:</b> Knowledge of entrepreneurship should be mastered by students, at least students who have completed S1 level so that insight in digging ability can be managed as well. The general principles of entrepreneurship need to be known so that they are ready at all times to empower their opportunities to move forward. The role of entrepreneurship is appreciated by the Government as part of supporting economic progress in the real sector, which will certainly play a role in the growth of the national economy. This book presents a variety of information in developing a relatively small, simple, sometimes complicated business, perhaps unknown or unthinkable before studying this book. This book is summarized to open the insights of students who want to pursue business, especially small-scale business and is expected to benefit and be inspired by this book. Information on the development of Small and Medium Enterprises in developed countries such as Europe and USA may provide input for decision makers, what facilities are provided to SME actors in support of their national economy, as well as a discourse if the same facilities can be given to the small business in the country. The most recent information obtained from the internet is full of current information, however we do not deny the limitations and shortcomings of this book. Suggestions and criticisms are greatly appre","PeriodicalId":124895,"journal":{"name":"EduRN: Entrepreneurship Research & Policy Education (ERPN) (Topic)","volume":"82 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-06-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121211126","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
How does a large corporation rethink and transform itself in an increasingly competitive environment? This corporate-strategy case could be described as how PepsiCo stopped worrying about competing with Coke and figured out what its real business was and how to build its future. A new CEO wants to grow PepsiCo into a major global corporation by figuring out what it is good at, where its markets are strongest, and how to achieve growth through innovation and corporate transformation. Redefining itself as a beverage and snack business, PepsiCo sheds the restaurant business and acquires Quaker Oats and Tropicana. Then, by rethinking the synergistic relationships between the complementary, combined strengths (technological expertise in nutrition, flavor, packaging, distribution, etc.) of the merged companies, it strategizes to develop innovative products that will compete in a changing demographic, cultural, and geographical world. Will this strategy work in an increasingly competitive environment?
{"title":"Pepsico: The Challenge of Growth Through Innovation","authors":"S. Venkataraman, M. Summers","doi":"10.2139/ssrn.909036","DOIUrl":"https://doi.org/10.2139/ssrn.909036","url":null,"abstract":"How does a large corporation rethink and transform itself in an increasingly competitive environment? This corporate-strategy case could be described as how PepsiCo stopped worrying about competing with Coke and figured out what its real business was and how to build its future. A new CEO wants to grow PepsiCo into a major global corporation by figuring out what it is good at, where its markets are strongest, and how to achieve growth through innovation and corporate transformation. Redefining itself as a beverage and snack business, PepsiCo sheds the restaurant business and acquires Quaker Oats and Tropicana. Then, by rethinking the synergistic relationships between the complementary, combined strengths (technological expertise in nutrition, flavor, packaging, distribution, etc.) of the merged companies, it strategizes to develop innovative products that will compete in a changing demographic, cultural, and geographical world. Will this strategy work in an increasingly competitive environment?","PeriodicalId":124895,"journal":{"name":"EduRN: Entrepreneurship Research & Policy Education (ERPN) (Topic)","volume":"49 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-02-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114876665","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2017-02-09DOI: 10.1108/CASE.DARDEN.2016.000053
S. Bodily, S. Vakharia
Microsoft is planning the introduction of Internet Explorer along with Windows 95. Issues include how aggressive the company should be in providing its browser with Windows 95 and restricting OEMs (original-equipment manufacturers) from putting other browsers on their computers. Should Microsoft go for initial share, concentrate on stealing over time, retain customers, or enlarge the total size of the browser market? Students use a Markov process with initial states and switching probabilities to gain insight into resolving these issues.
{"title":"Browser Wars: Microsoft Versus Netscape","authors":"S. Bodily, S. Vakharia","doi":"10.1108/CASE.DARDEN.2016.000053","DOIUrl":"https://doi.org/10.1108/CASE.DARDEN.2016.000053","url":null,"abstract":"Microsoft is planning the introduction of Internet Explorer along with Windows 95. Issues include how aggressive the company should be in providing its browser with Windows 95 and restricting OEMs (original-equipment manufacturers) from putting other browsers on their computers. Should Microsoft go for initial share, concentrate on stealing over time, retain customers, or enlarge the total size of the browser market? Students use a Markov process with initial states and switching probabilities to gain insight into resolving these issues.","PeriodicalId":124895,"journal":{"name":"EduRN: Entrepreneurship Research & Policy Education (ERPN) (Topic)","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-02-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122025361","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The report ‘Youth Employment and Unemployment Scenario’ says ‘Young people in employment are actually overqualified for the job they are doing and therefore society is losing their valuable skills and forfeiting stronger productivity growth that would have been achieved, had these young people been employed at their appropriate level of qualification’. The critical question that arises from this is ‘Do we have substantial focus on Productivity of Youth or just addressing the gap of job market by employing more productive youth in low productivity required jobs?’ Our country has been struggling to bridge the gap between education and employment. There has been significant debate on mismatch between the productive and skilled youth and needs of employers. However, there is also much noise about orienting youth towards youth entrepreneurship. The latter seems to be the only solution to job creation and enhanced employability.Now, when ecosystem for youth entrepreneurship is favorable and government is supportive of enterprise creation, it is equally important to educate potential entrepreneurs, predominantly students. Government of India’s mission for start-up creation is boosting faith of making an entrepreneurial nation rather than create employees for existing organizations. This gives an opportunity to academic institutions to experiment with courses and programs that lead towards start-up creation. The article highlights proposed interventions to improve rate of start-ups n academic campuses.
{"title":"Educating Youth to Launch and Sustain Business Start-Ups","authors":"A. Dwivedi","doi":"10.2139/SSRN.2858755","DOIUrl":"https://doi.org/10.2139/SSRN.2858755","url":null,"abstract":"The report ‘Youth Employment and Unemployment Scenario’ says ‘Young people in employment are actually overqualified for the job they are doing and therefore society is losing their valuable skills and forfeiting stronger productivity growth that would have been achieved, had these young people been employed at their appropriate level of qualification’. The critical question that arises from this is ‘Do we have substantial focus on Productivity of Youth or just addressing the gap of job market by employing more productive youth in low productivity required jobs?’ Our country has been struggling to bridge the gap between education and employment. There has been significant debate on mismatch between the productive and skilled youth and needs of employers. However, there is also much noise about orienting youth towards youth entrepreneurship. The latter seems to be the only solution to job creation and enhanced employability.Now, when ecosystem for youth entrepreneurship is favorable and government is supportive of enterprise creation, it is equally important to educate potential entrepreneurs, predominantly students. Government of India’s mission for start-up creation is boosting faith of making an entrepreneurial nation rather than create employees for existing organizations. This gives an opportunity to academic institutions to experiment with courses and programs that lead towards start-up creation. The article highlights proposed interventions to improve rate of start-ups n academic campuses.","PeriodicalId":124895,"journal":{"name":"EduRN: Entrepreneurship Research & Policy Education (ERPN) (Topic)","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-09-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130214314","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The question I address in this paper is whether or not the patent marketplace is developing in a sustainable way that rewards inventors and business people according to the aims of past and current patent policy. This paper addresses developments in the private patent marketplace from a historical perspective, and focuses on recent innovations in monetization models. The companies covered in this paper have all risen from the relative freedom under which the government has allowed them to operate, and their stories as well as their struggles explain the trends we see today and provide insight into where the patent marketplace is headed tomorrow.
{"title":"Deconstructing the Patent Bubble: An Exploration of Patent Monetization Entities from Sewing Machine Combination to Rockstar Bid Co.","authors":"N. Shanahan","doi":"10.2139/SSRN.2359912","DOIUrl":"https://doi.org/10.2139/SSRN.2359912","url":null,"abstract":"The question I address in this paper is whether or not the patent marketplace is developing in a sustainable way that rewards inventors and business people according to the aims of past and current patent policy. This paper addresses developments in the private patent marketplace from a historical perspective, and focuses on recent innovations in monetization models. The companies covered in this paper have all risen from the relative freedom under which the government has allowed them to operate, and their stories as well as their struggles explain the trends we see today and provide insight into where the patent marketplace is headed tomorrow.","PeriodicalId":124895,"journal":{"name":"EduRN: Entrepreneurship Research & Policy Education (ERPN) (Topic)","volume":"147 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2013-01-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134156134","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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