Implementation of interactive poster "SuiPo"

Abstract

This paper explains an implementation of new media "SuiPo," or Suica Poster, which uses a combination of IC card ticket "Suica" and Internet accessible mobile phone. Customers can get e-mail information by touching their IC card ticket on the reader located near the poster. Two pilot tests are conducted before the service has begun. The first test revealed that many people preferred the interactive poster but the registration process was complicated. The second test was conducted after improving the registration process. The lessons learned through two pilot tests are that in addition to the easier registration process, the increased popularity of two dimensional barcode reader in mobile phone has lowered the barrier of registration process. The SuiPo has been introduced in July 31st, 2006 and started service at Shinjuku Station and Tokyo Station. We hope the implementation would change customers' perception of Suica not only as a ticket or e-money but also as an information tool.