Analysis of consumer behavior zero waste consumers

Abstract

The article analyzes the consumer behavior of zero waste consumers based on a questionnaire survey, which was attended by 205 respondents of the Slovak Republic. The chi-square test of independence was used for these data, where strength of relationship between qualitative variables was examined, specifically between the place of purchase and the frequency of purchase, the place of purchase and the percentage of cash income spent on the food purchases. In both cases, a dependence was found between the given traits. Subsequently, the differences in the behavior of men and women were examined, while the price and psychological factor was analyzed, namely the discount factor and the environmental impact factor. In the first case, based on calculations in the SAS system using the Mann Whitney U test, we can state the difference in behavior between the sexes, with women being more influenced by the price factor and on the other hand with psychological factor, men being more influenced by the environmental impact than women.