Beyond Promotion: The un Global Goal Campaign

Abstract

‘Beyond Promotion: The un Global Goals Campaign’, deals with the latter as a particularly interesting example, given the way this campaign did not advertise a product, but rather a policy. Does this change the way of relating to history? Advertising sustainability requires both economic development, environmental protection, and social responsibility. The chapter shows that the launch of this campaign, not least by using Aardman Animations, relies heavily on both film history and the history of commercials.