{"title":"Residential Photovoltaics Adopters Versus Considerers in the United States","authors":"Mahelet G. Fikru","doi":"10.46557/001c.28129","DOIUrl":null,"url":null,"abstract":"Despite rising interest in residential photovoltaics (PV), the percentage of homeowners who have installed them remains low. This study seeks to understand systematic behavioral differences between *PV adopters* and *PV considerers*. PV considerers have talked to an installer but have not yet installed PV. Our results suggest that, compared to adopters, considerers have a lower degree of risk aversion, higher scores in terms of pro-environmental norms, and higher levels of novelty seeking and independent decision making.","PeriodicalId":348903,"journal":{"name":"Energy RESEARCH LETTERS","volume":"289 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2021-09-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Energy RESEARCH LETTERS","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.46557/001c.28129","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 1
Abstract
Despite rising interest in residential photovoltaics (PV), the percentage of homeowners who have installed them remains low. This study seeks to understand systematic behavioral differences between *PV adopters* and *PV considerers*. PV considerers have talked to an installer but have not yet installed PV. Our results suggest that, compared to adopters, considerers have a lower degree of risk aversion, higher scores in terms of pro-environmental norms, and higher levels of novelty seeking and independent decision making.
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