“A study on accessing the factors leading to the purchase of BYJU'S as a curriculum”

Abstract

Today, in this fast-moving life, everyone is in hurry of getting their work done as soon as possible and least efforts. This tendency of humans has also affected the field of education. Now, people have a mindset that education should also be delivered in an easy and in a way, where comfort is ensured. The entire process of delivering lectures and providing education changed drastically, when a startup named THINK AND LEARN PVT. LTD., popularly known as BYJU'S, which is one of the learning App, started to work in order to revolutionize the whole education system in India. In this study to establish a relationship as to how BYJU'S has grown this big in a little span of time and what are the factors using which BYJU'S has risen in the pyramid to effect the overall satisfaction of the user to using their learning app. Unlike the previous time he also appeared for the interviews of the three premier IIM'S i.e. A, B and C and cleared the interview round. Instead of joining any of the institutes for a professional course which could have furthered his career he saw a potential in guiding/counselling students in clearing CAT.