Managing Information in Ministry Organizations

Abstract

Abstract As ministry organizations begin to embrace marketing, many do not know what it means to be “market oriented.” The purpose of this article is to discuss the key activities that constitute marketing activities in a ministry organization, and argues that the management of information flows is a fundamental function of marketing. It is suggested that there are three information flows that a ministry organization must manage: information from the leadership to the members, information from the members and the external environment to the leadership, and information from the organization to the external world.