Fashion Design Entrepreneurs

C. Fernandes, M. J. Madeira, Maria Madalena Rocha Pereira
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Abstract

The fashion industry is experiencing a new dynamic as many professionals have decided to take the risk to create fashion-related businesses. As universities and private schools provide fashion courses, many paths can be taken by graduates in this vast and challenging industry, including careers as fashion design entrepreneurs. However, the lack of information regarding networking and business-creation can be a hard wall to come across, as fashion designers are not prepared in that sense by higher-education courses. Fashion education is still very focused on hard skills, forgetting to teach students to be pro-active and forward-thinkers; yet a new generation of fashion designers has transformed past experiences and professional vision to become entrepreneurs. This chapter provides results obtained through interviews of these fashion entrepreneurs in Portugal, as well as other countries around the globe. This work observes this ever-changing industry and suggests the rise of a new entrepreneurial reality in fashion design, as well as the multi-disciplinary people who are changing it.
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时尚设计企业家
随着许多专业人士决定冒险创建与时尚相关的业务,时尚行业正在经历一种新的动态。由于大学和私立学校提供时装课程,毕业生可以在这个庞大而充满挑战的行业中选择许多道路,包括成为时装设计企业家。然而,缺乏关于网络和商业创造的信息可能是一堵难以逾越的墙,因为时装设计师并没有通过高等教育课程在这方面做好准备。时尚教育仍然非常注重硬技能,忘记教学生成为积极主动和前瞻性的思想家;然而,新一代的时装设计师已经改变了过去的经验和专业视野,成为了企业家。本章提供了通过采访这些时尚企业家在葡萄牙,以及全球其他国家的结果。这个作品观察了这个不断变化的行业,并暗示了时尚设计中新的创业现实的兴起,以及正在改变它的多学科人士。
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