Managing the risks of commercializing new technology

Proceedings of the 2000 IEEE Engineering Management Society. EMS - 2000 (Cat. No.00CH37139) Pub Date : 2000-08-13 DOI:10.1109/EMS.2000.872555

D. Fisher

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引用次数: 2

Abstract

Patents and copyrights promote the sciences and useful arts by reducing risks inherent in commercial ventures. Trademarks and trade secrets developed from common law to ensure fair competition among commercial ventures. With an understanding of patents, copyrights, trade secrets and trademarks, and an understanding of the role of legal opinions thereon, a manager can organize his or her engineering activities to systematically protect the earnings of product lines by reducing some of the risks of a commercial venture. In this paper, suggested risk reduction activities are presented. These activities include capturing the innovations of creative engineers during development phases of a product by acquiring intellectual property. These activities include a process of assessing the risks of commercializing the product. And these activities includes being prepared to respond to a "cease and desist" letter, if one is received. Managers should use these property rights and legal opinions on these rights as tools to protect earnings on the products on which the company's value is based.

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管理新技术商业化的风险

专利和版权通过减少商业冒险的固有风险来促进科学和实用艺术的发展。商标和商业秘密从普通法发展而来，以确保商业企业之间的公平竞争。通过对专利、版权、商业秘密和商标的理解，以及对法律意见的作用的理解，经理可以组织他或她的工程活动，通过减少商业风险来系统地保护产品线的收益。本文提出了建议的风险降低活动。这些活动包括在产品开发阶段通过获取知识产权来获取有创造力的工程师的创新。这些活动包括评估产品商业化风险的过程。这些活动包括，如果收到“停止和终止”信件，准备回应。管理者应该利用这些产权和关于这些权利的法律意见作为工具来保护公司价值所依据的产品的收益。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Proceedings of the 2000 IEEE Engineering Management Society. EMS - 2000 (Cat. No.00CH37139)

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