KEPERCAYAAN PEMBELI TERHADAP PERUSAHAAN PEMASOK DALAM HUBUNGANNYA DENGAN ANTISIPASI PEMBELIAN DIWAKTU YANG AKAN DATANG

S. Riorini
{"title":"KEPERCAYAAN PEMBELI TERHADAP PERUSAHAAN PEMASOK DALAM HUBUNGANNYA DENGAN ANTISIPASI PEMBELIAN DIWAKTU YANG AKAN DATANG","authors":"S. Riorini","doi":"10.25105/mrbm.v3i2.8100","DOIUrl":null,"url":null,"abstract":"The appropriate strategy of buying raw malerials is the key success of business operation in every company, because the suppliers are responsible in delermining and delivering a high quality product which can satisfy the customer's needs and wants. The purpose of this re- search is to investigate the relationship between reputation and supplier's or seller's size to the buyer trust, and relationship between buyer's trust and anticipated future interaction. For analyzing data, the study uses Structural Equation Model, statistical technique which enables testing of buitd between one or several dependent variables and one or several independent variables. The research gives several implications to the suppliers policy. First, it is important for the supplers to manage customer's perception in order to maintain its reputation. Second, the size of suppliers becomes important because it can present good perception that the companies have positive value (honest, responsible, punctual, etc). Third, trustof the buyers is the key for building long-term relationship. Suggestion for next research is to add characler- isics of suppller's sales person to build full trustof the buyers, and to bring significant cultural role in creating tnrust.","PeriodicalId":446781,"journal":{"name":"Media Riset Bisnis & Manajemen","volume":"19 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2020-10-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Media Riset Bisnis & Manajemen","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.25105/mrbm.v3i2.8100","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0

Abstract

The appropriate strategy of buying raw malerials is the key success of business operation in every company, because the suppliers are responsible in delermining and delivering a high quality product which can satisfy the customer's needs and wants. The purpose of this re- search is to investigate the relationship between reputation and supplier's or seller's size to the buyer trust, and relationship between buyer's trust and anticipated future interaction. For analyzing data, the study uses Structural Equation Model, statistical technique which enables testing of buitd between one or several dependent variables and one or several independent variables. The research gives several implications to the suppliers policy. First, it is important for the supplers to manage customer's perception in order to maintain its reputation. Second, the size of suppliers becomes important because it can present good perception that the companies have positive value (honest, responsible, punctual, etc). Third, trustof the buyers is the key for building long-term relationship. Suggestion for next research is to add characler- isics of suppller's sales person to build full trustof the buyers, and to bring significant cultural role in creating tnrust.
查看原文
分享 分享
微信好友 朋友圈 QQ好友 复制链接
本刊更多论文
买方对供应商的信任与预计在任何时候购买有关
合适的原材料购买策略是每个公司商业运作成功的关键,因为供应商有责任确定并交付高质量的产品,以满足客户的需求和愿望。本研究的目的是探讨声誉与供应商或卖家规模对买家信任的关系,以及买家信任与预期未来互动的关系。对于分析数据,本研究使用结构方程模型,这是一种统计技术,可以检验一个或几个因变量与一个或几个自变量之间的关系。该研究对供应商政策提出了几点启示。首先,重要的是供应商管理客户的看法,以保持其声誉。其次,供应商的规模变得很重要,因为它可以呈现出良好的感知,即公司具有积极的价值(诚实,负责任,准时等)。第三,买家的信任是建立长期关系的关键。建议下一步的研究是增加供应商销售人员的特征,建立买家的充分信任,并在建立信任中发挥重要的文化作用。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
求助全文
约1分钟内获得全文 去求助
来源期刊
自引率
0.00%
发文量
0
期刊最新文献
TRANSFORMATIONAL LEADERSHIP DAN STUDENT PERFORMANCE DALAM ONLINE LEARNING PERAN ELEMEN SOCIAL MEDIA MARKETING, CONSUMER BRAND ENGAGEMENT SEBAGAI STIMULUS TERHADAP BRAND LOYALTY DETERMINAN PRICE EARNING RATIO PADA PERUSAHAAN MANUFAKTUR YANG TERDAFTAR DI BURSA EFEK INDONESIA SOCIAL SUPPORT UNTUK MEMECAHKAN MASALAH TURNOVER INTENTION YANG DIMEDIASI OLEH WORK ENGAGEMENT DI PERUSAHAAN FARMASI THE ROLE OF TRUST AND GENDER ON THE INFLUENCE OF SOCIAL MEDIA AND EWOM ON MILLENIALS' LOYALTY TO ONLINE TRAVEL AGENT: A MODERATED MEDIATION ANALYSIS
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
0
微信
客服QQ
Book学术公众号 扫码关注我们
反馈
×
意见反馈
请填写您的意见或建议
请填写您的手机或邮箱
已复制链接
已复制链接
快去分享给好友吧!
我知道了
×
扫码分享
扫码分享
Book学术官方微信
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术
文献互助 智能选刊 最新文献 互助须知 联系我们:info@booksci.cn
Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。
Copyright © 2023 Book学术 All rights reserved.
ghs 京公网安备 11010802042870号 京ICP备2023020795号-1