Research on a Multi-Agent Based Marketing Cooperation System

Hong Zhou, Huan Liu
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引用次数: 1

Abstract

while customers are becoming more and more personalization, it has practical meaning to develop an intelligent marketing system with the function of automatic interaction. In this paper, after analyzing the purchase decision process of customers, the primary interaction process between enterprise and customers in marketing are generalized and some special marketing function are encapsulated as the agent, thus marketing is regard as the cooperation process of various agents cooperating focus on demands. Based on that, a multi-agent based marketing cooperation system (MAMCS) is established and the agent ontology is designed according to JADE, finally the negotiation mechanism is built.
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基于多智能体的营销合作系统研究
在客户越来越个性化的今天,开发具有自动交互功能的智能营销系统具有现实意义。本文通过对顾客购买决策过程的分析,概括了营销中企业与顾客之间的主要互动过程,将一些特殊的营销功能封装为代理,从而将营销看作是各种代理围绕需求进行合作的合作过程。在此基础上,建立了基于多agent的营销合作系统(MAMCS),并根据JADE设计了agent本体,最后构建了协商机制。
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