{"title":"Increasing Retailer Loyalty Through the Use of Cash Back Rebate Sites","authors":"Ye Qiu, R. Rao","doi":"10.1287/MKSC.2019.1202","DOIUrl":null,"url":null,"abstract":"Make retailer sites sticky by using cash back sites that reduce consumer search profitably.","PeriodicalId":423558,"journal":{"name":"Mark. Sci.","volume":"26 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2020-07-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"14","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Mark. Sci.","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1287/MKSC.2019.1202","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 14
Abstract
Make retailer sites sticky by using cash back sites that reduce consumer search profitably.
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