{"title":"TÜKETİCİ YENİLİKÇİLİĞİ VE GÖNÜLLÜ SADE YAŞAM TARZI ARASINDAKİ İLİŞKİNİN İNCELENMESİ","authors":"Cemalettin Demireli","doi":"10.11611/JMER528","DOIUrl":null,"url":null,"abstract":"In the dynamic environment of the market in the purchasing behavior of consumers, importance of innovation is increasing nowadays. The purpose of this study is to determine the relationship between the behavior of consumers with hedonistic innovation, social and voluntary simple lifestyle size. This research is considered as a descriptive study, 324 university academics of Dumlupinar University structured questionnaire administered data was obtained by convenience sampling method. In data analyze, data was obtained with factor analysis, hypothesis testing was performed with regression analysis. According to the results obtained from the research, the highest …has been found between behavior of consumers with hedonistic innovation and cautious attitude which is on of dimensions of the voluntary simple lifestyle.","PeriodicalId":147096,"journal":{"name":"Journal of Management and Economics Research","volume":"150 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2014-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"4","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Management and Economics Research","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.11611/JMER528","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 4
Abstract
In the dynamic environment of the market in the purchasing behavior of consumers, importance of innovation is increasing nowadays. The purpose of this study is to determine the relationship between the behavior of consumers with hedonistic innovation, social and voluntary simple lifestyle size. This research is considered as a descriptive study, 324 university academics of Dumlupinar University structured questionnaire administered data was obtained by convenience sampling method. In data analyze, data was obtained with factor analysis, hypothesis testing was performed with regression analysis. According to the results obtained from the research, the highest …has been found between behavior of consumers with hedonistic innovation and cautious attitude which is on of dimensions of the voluntary simple lifestyle.
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