GAYA KOMUNIKASI NONVERBAL SELEBGRAM DALAM MENGENALKAN PRODUK ENDORSEMENT

Abstract

This study aims to describe how celebrity nonverbal communication styles introduce endorsement products. the concept used in this study is the concept of communication style and nonverbal communication, the research method used is a qualitative research method with a digital ethnographic approach, data collection techniques using online observation techniques and documentation. This observation was carried out on the activity of the Instagram account belonging to @clarissaputri_. The results of this study indicate a nonverbal communication style, namely when Clarissa endorses a nonverbal communication style on her Instagram account using object communication where she does a makeup tutorial and then shows her endorsement product which indirectly she is doing an endorsement.