New Media Adaptation in Sri Lanka

Abstract

New media has been superimposed by the traditional media including radio, television and newspapers. Along with the penetration of the internet and the popularity of use of the social media, new media has been spread widely by replacing the existing electronic and traditional media. Streaming video is one of the most influential types of media that has been popular among all generations. This has been act as a disruption for the existing traditional media. When it comes to Sri Lanka, which is still using analogue television transmission, the impact of streaming media gets highly impacted. This research has focused on studying of the utilization of streaming media by people who lived in Colombo by using the response of TV BOX which has connected to the internet. The objective of this research is to examine the reason why people used to view recorded live content at the same time as live content on air. This research has been carried out using secondary data analysis of people meter and a primary survey by connecting 100 TV BOX users. Primary survey results has been showed that 86% of subscribers are using live recorded or video-ondemand content. Further from secondary data analysis, it has been depicted that among 298795 users, 30% of them use recorded live or video-on-demand service at the time along with liner TV. The conclusion of this research is that people are using live recorded or video-on-demand content along with linear TV to fulfil their expectations, gratification, and niche overlap.