China's Consumption of Sports Entertainment Group of Social Stratification

G. Yuan, Zhao Zhixing
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引用次数: 1

Abstract

With China's rapid economic development, leisure time increased, the growth of per capita income, foreign exchange frequent, making more and more people on sports fitness and entertainment have a new understanding of the life of sports, daily trend will become increasingly evident. Through the study of social stratification theory surrounding the consumption of sports entertainment feature of the various consumer groups, found that middle-class elite in the consumer sector is the backbone of the sports entertainment, how to cultivate the future market has become the focus of this paper.
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中国体育娱乐消费群体的社会分层
随着中国经济的快速发展,休闲时间的增加,人均收入的增长,外汇往来的频繁,使得越来越多的人对体育健身和娱乐有了新的认识,日常运动的生活趋势将越来越明显。通过对社会分层理论围绕体育娱乐消费的各个消费群体特征的研究,发现中产精英在消费领域是体育娱乐的中坚力量,如何培育未来的市场成为本文的重点。
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