{"title":"Fans on the silver screen: Portrayals of fandom in the Marvel Cinematic Universe","authors":"Jana Radošinská, Zdenko Mago","doi":"10.1111/jpcu.13270","DOIUrl":null,"url":null,"abstract":"<p>Fan culture has changed the whole entertainment industry, becoming “mainstream.” Thus, its expressions necessarily shape franchise cinema, including Marvel Cinematic Universe (MCU). The study reacts to this shift, aiming to explore how MCU movies incorporate images of fan culture and turn some of their support characters into “fans.” The offered critical reflection on related theoretical outlines is intertwined with elements of discourse analysis. The authors focus on selected scenes from Marvel's superhero movies that depict and personalize fan culture. The examination is based on the assumption that such images function as efficient ways of celebrating and encouraging real-life fan activities.</p>","PeriodicalId":46552,"journal":{"name":"Journal of Popular Culture","volume":null,"pages":null},"PeriodicalIF":0.2000,"publicationDate":"2023-11-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Popular Culture","FirstCategoryId":"90","ListUrlMain":"https://onlinelibrary.wiley.com/doi/10.1111/jpcu.13270","RegionNum":4,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"CULTURAL STUDIES","Score":null,"Total":0}
引用次数: 0
Abstract
Fan culture has changed the whole entertainment industry, becoming “mainstream.” Thus, its expressions necessarily shape franchise cinema, including Marvel Cinematic Universe (MCU). The study reacts to this shift, aiming to explore how MCU movies incorporate images of fan culture and turn some of their support characters into “fans.” The offered critical reflection on related theoretical outlines is intertwined with elements of discourse analysis. The authors focus on selected scenes from Marvel's superhero movies that depict and personalize fan culture. The examination is based on the assumption that such images function as efficient ways of celebrating and encouraging real-life fan activities.
期刊介绍：
The popular culture movement was founded on the principle that the perspectives and experiences of common folk offer compelling insights into the social world. The fabric of human social life is not merely the art deemed worthy to hang in museums, the books that have won literary prizes or been named "classics," or the religious and social ceremonies carried out by societies" elite. The Journal of Popular Culture continues to break down the barriers between so-called "low" and "high" culture and focuses on filling in the gaps that a neglect of popular culture has left in our understanding of the workings of society.
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