{"title":"The Application of English Puns in English Advertisements and Their Translation Strategies","authors":"树梅 庹","doi":"10.12677/ml.2023.1110634","DOIUrl":null,"url":null,"abstract":"In the modern economic society, the advertising industry is developing day by day and has a pivotal position. In order to make the advertisement more eye-catching, unique, advertising busi-nessmen began to resort to a variety of different means and strategies to polish it. As a popular","PeriodicalId":65210,"journal":{"name":"现代语言学","volume":"9 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"现代语言学","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.12677/ml.2023.1110634","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
In the modern economic society, the advertising industry is developing day by day and has a pivotal position. In order to make the advertisement more eye-catching, unique, advertising busi-nessmen began to resort to a variety of different means and strategies to polish it. As a popular
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