Attitudes and preferences toward the adoption of voice-controlled intelligent personal assistants: evidence from Croatia

IF 0.7 4区 管理学 Q3 INFORMATION SCIENCE & LIBRARY SCIENCE Information Research-An International Electronic Journal Pub Date : 2023-06-15 DOI:10.47989/508
Antun Biloš, Bruno Budimir, Borna Kraljević
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Abstract

Purpose – The primary goal of this paper was to explore the current level of voice-controlled intelligent personal assistant (IPA) adoption in a non-English speaking European country. This relatively novel technology exhibited immense growth in recent years, both on smartphones and as standalone devices with yet insufficiently explored usage patterns and implications associated with the internet of things (IoT) concept. Design/methodology/approach – The main research focus was set on attitudes and perceptions of users and non-users related to benefits and barriers of IPA adoption, privacy and security issues, trust as well as mobile phone usage patterns, motivators, and associated smartphone digital literacy. The research was conducted on a sample (N=310) of Croatian mobile phone users utilizing an online survey and an adopted research framework. Findings – Based on the collected data, the adoption rate of IPA was generally low but present, nevertheless. IPA users tend to use such devices for fun and convenience, utilizing its hands-free capabilities along with personalized tasks and information-seeking options. In contrast, IPA non-users suggested that the main barriers to IPA adoption were low perceived usefulness and functionality issues in addition to lack of usage habit and related lack of experience. Originality/value - This paper provides an examination of the differences between IPA users and non-users as well as an overview of (non-)user perception related to privacy and security issues associated with IPA and trust in companies' appropriate use of IPA-generated data.
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对采用语音控制的智能个人助理的态度和偏好:来自克罗地亚的证据
目的-本文的主要目标是探讨语音控制智能个人助理(IPA)在非英语欧洲国家的采用水平。近年来,这项相对新颖的技术在智能手机和独立设备上都有了巨大的增长,但与物联网(IoT)概念相关的使用模式和影响尚未得到充分探索。设计/方法/方法-主要研究重点是用户和非用户对采用IPA的好处和障碍、隐私和安全问题、信任以及移动电话使用模式、激励因素和相关智能手机数字素养的态度和看法。该研究采用在线调查和采用的研究框架,对克罗地亚移动电话用户的样本(N=310)进行了研究。调查结果-根据收集到的数据,IPA的采用率普遍较低,但仍然存在。IPA用户倾向于使用这些设备来获得乐趣和便利,利用其免提功能以及个性化任务和信息搜索选项。相反,非国际音标用户认为,采用国际音标的主要障碍除了缺乏使用习惯和相关经验外,还有低感知有用性和功能问题。原创性/价值——本文考察了IPA用户和非用户之间的差异,概述了(非)用户对与IPA相关的隐私和安全问题的看法,以及对公司适当使用IPA生成数据的信任。
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来源期刊
Information Research-An International Electronic Journal
Information Research-An International Electronic Journal INFORMATION SCIENCE & LIBRARY SCIENCE-
CiteScore
1.20
自引率
12.50%
发文量
62
审稿时长
45 weeks
期刊介绍: Information Research, is an open access, international, peer-reviewed, scholarly journal, dedicated to making accessible the results of research across a wide range of information-related disciplines. It is published by the University of Borås, Sweden, with the financial support of an NOP-HS Scientific Journal Grant. It is edited by Professor T.D. Wilson, and is hosted, and given technical support, by Lund University Libraries, Sweden.
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