Adopting Public Relations-Like Strategies to Promote Labour Feminism in Finland, 1965–1975

IF 0.4 3区 历史学 Q1 HISTORY European History Quarterly Pub Date : 2023-10-01 DOI:10.1177/02656914231199947
Heidi Kurvinen
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Abstract

When public relations as a field professionalized in Finland in the 1960s, it had knock-on effects beyond the corporate world. As an example of this, I analyse various public relations-like strategies adopted by a party political women's organization, the Finnish Women's Democratic League. I show that as a radical left organization, the Finnish Women's Democratic League began to value media visibility in the mid-1960s, but it also continued to use more traditional communication forms, such as leaflets and workplace visits, to spread its ideological message. The changes of emphasis between various forms of communication were affected by the politicization of Finnish society, which caused tensions between the bourgeois dominant public and the ‘people's democratic’ counterpublic. My analysis is based on a close reading of minutes of Finnish Women's Democratic League meetings, press releases and other archival material, as well as Pippuri, the organization's internal magazine, and Uusi Nainen, a commercial women's magazine published by the organization .
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采用公共关系式策略促进芬兰劳工女权主义(1965-1975)
上世纪60年代,当公共关系在芬兰成为一个专业领域时,它的连锁效应超出了企业界。作为一个例子,我分析了政党政治妇女组织芬兰妇女民主联盟(Finnish women’s Democratic League)采用的各种类似公共关系的策略。我指出,作为一个激进的左翼组织,芬兰妇女民主联盟在20世纪60年代中期开始重视媒体知名度,但它也继续使用更传统的传播形式,如传单和工作场所访问,来传播其意识形态信息。芬兰社会的政治化影响了各种交流形式之间的重点变化,这导致了资产阶级主导公众与“人民民主”反公众之间的紧张关系。我的分析是基于对芬兰妇女民主联盟会议纪要、新闻稿和其他档案材料的仔细阅读,以及该组织的内部杂志《Pippuri》和该组织出版的商业女性杂志《Uusi Nainen》。
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CiteScore
0.60
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0.00%
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期刊介绍: European History Quarterly has earned an international reputation as an essential resource on European history, publishing articles by eminent historians on a range of subjects from the later Middle Ages to post-1945. European History Quarterly also features review articles by leading authorities, offering a comprehensive survey of recent literature in a particular field, as well as an extensive book review section, enabling you to keep up to date with what"s being published in your field. The journal also features historiographical essays.
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