Chef Junction: serving food from home to home

Abstract

Learning outcomes The learning outcomes of this case study are as follows: It presents an opportunity for the instructors to introduce the concept of decision-making on matters involving risk (like scaling the business) using in-depth market research techniques. The case’s central idea is to make the students understand the growth of the online service delivery model, with a specific example of home-cooked food that also improves social welfare. It is expected to provide the participants with an opportunity to understand the decision-making by the leaders in newly established companies. It enables future managers to analyze a venture’s pros and cons before deciding to expand. Case overview/synopsis This case study discusses decisions and strategies that led to Indore (a city in the Madhya Pradesh state of India) becoming India’s cleanest city for the sixth time in a row. The case explores if the various strategies used by the Commissioner (Indore Municipal Corporation) would continue to succeed in mitigating resistance to change by citizens of Indore or if the change management strategies needed to be revised. Amid intensely rising competition from other cities, especially Surat (a city in the Gujarat state of India), the case delves into the Commissioner’s efforts to defend Indore’s claim of being India’s cleanest city for the sixth consecutive time. Complexity academic level This case study has been prepared keeping in mind the teaching pedagogy for graduate and postgraduate management programs in strategic management, operations research, entrepreneurship and marketing management. It is also expected to be useful for training courses such as management development programs, faculty development programs and executive programs, in discussing service operations in general and online delivery logistics, in particular for working executives and industry practitioners. Supplementary materials Teaching notes are available for educators only. Subject code CSS 3: Entrepreneurship.