Digital cultural tourism: older adults’ acceptance and use of digital cultural tourism services

IF 3.1 4区 管理学 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM Scandinavian Journal of Hospitality and Tourism Pub Date : 2023-09-19 DOI:10.1080/15022250.2023.2256698
Aarni Tuomi, Elina Moreira Kares, Husna Zainal Abidin
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引用次数: 1

Abstract

Physiological and psychological constraints, e.g. increased risk of serious illness or loneliness imposed by mobility restrictions, make older adults one of the hardest hit tourist segments amidst during and after COVID-19. Older adults play a particularly important role as consumers of cultural tourism services. To mitigate for lack of in-situ cultural tourism experiences, many service providers have moved their offerings to a digital format, from virtual museum tours to livestreamed concerts. However, previous research suggests that older adults may not be as agile users of digital technology as younger tourists, potentially making it difficult for them to partake in digital cultural tourism. To that end, this paper explores factors influencing older adults’ acceptance and use of digital technology to access and partake in digital cultural tourism experiences. An empirical study drawing on technology acceptance model (TAM) is conducted, whereby 357 Finnish older adults (aged 60+) are surveyed. Findings indicate that digital cultural tourism services are seen to complement in-situ cultural tourism experiences to some degree, but that challenges such as lack of feeling of community and interaction, technical constraints, as well as lack of information of available services limit adoption. Implications for tourism management are considered.
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数字文化旅游:老年人对数字文化旅游服务的接受和使用
在2019冠状病毒病期间和之后,老年人受到生理和心理上的限制,例如因行动限制而增加的严重疾病风险或孤独感,使他们成为受影响最严重的旅游群体之一。老年人作为文化旅游服务的消费者扮演着特别重要的角色。为了缓解缺乏现场文化旅游体验的问题,许多服务提供商已经将他们的产品转移到数字格式,从虚拟博物馆参观到直播音乐会。然而,之前的研究表明,老年人可能不像年轻游客那样灵活地使用数字技术,这可能会使他们难以参与数字文化旅游。为此,本文探讨了影响老年人接受和使用数字技术获取和参与数字文化旅游体验的因素。本文利用技术接受模型(TAM)对357名芬兰老年人(60岁以上)进行了实证研究。研究结果表明,数字文化旅游服务在一定程度上补充了当地文化旅游体验,但缺乏社区和互动感、技术限制以及缺乏可用服务信息等挑战限制了采用。考虑了对旅游管理的影响。
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来源期刊
CiteScore
7.90
自引率
8.30%
发文量
14
期刊介绍: Scandinavian Journal of Hospitality and Tourism is the leading Nordic journal for hospitality and tourism research. SJHT aims at initiating and stimulating high-impact and innovative research relevant for academics and practitioners within the hospitality and tourism industries. The journal takes an interdisciplinary approach including, but not limited to geography, psychology, sociology, history, anthropology, and economics. SJHT encourages research based on a variety of methods, including both qualitative and quantitative approaches. The journal covers all types of articles relevant to the Nordic region, as well as the North Atlantic, North Sea and Baltic regions. We also welcome reviews and conceptual articles with a broader geographical scope that clearly enhance the theoretical development of the hospitality and tourism field. In addition to research articles, we welcome research notes and book reviews. Published articles are the result of anonymous reviews by at least two referees chosen by the editors for their specialist knowledge.
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