How Can Women Take Advantage of the High-Tech Era to be Perceived as Effective Leaders? Being Tech-Savvy Helps

Abstract

Given the increasing use of intelligent technologies and the resulting requirement for leaders to be tech-savvy, an important question that emerges is whether perceptions of leadership effectiveness are changing too? Drawing from gender role theory and expectation violation theory, we propose and test a model of whether and how females can benefit from being tech-savvy. To explore whether women may stand to gain from the changing nature of the workforce or not, we ran a series of studies. Our data sources included a cross-sectional time-lagged field study and experimental studies with students and online adults. We found that a definitive skill of the current technological era, tech-savviness, changes perceptions and evaluations of female leaders in a much more positive way than it does for male leaders, as such allowing female leaders to be more likely to be perceived as effective leaders. The reason for the effect that tech-savvy women were more likely to be perceived as effective leaders was driven by the fact that tech-savvy women are seen as more competent and hence, attributed more social status. Our research goes beyond merely focusing on the negative effects of gender stereotypes by providing an actionable solution—that comes from promoting tech knowledge and savviness—for women to counter gender stereotypes that undermine them from being viewed as effective leaders.