{"title":"HR Practices and Employee Engagement: The Mediating Role of Employer Branding","authors":"Anupama Sharma, Rahul Raj, Manish Kumar, Anjana Sharma, Sumita Kukreja","doi":"10.59671/btjbw","DOIUrl":null,"url":null,"abstract":"Based on the Resource-based and signaling theories, the present research examined the role of employer branding as a mediator in the relationship between human resource practices and employee engagement. Partial Least Squares Structural Equation Modeling (PLS-SEM) was used to conduct data analysis in this research, with a sample size of 220 personnel. There exists an important correlation between human resource practices and employer branding regarding employee engagement. These results demonstrate a favorable association between employer branding and employee engagement. Furthermore, the study revealed the presence of employer branding as a mediating factor in the hypothesized interactions. This study is a valuable contribution to the current body of research regarding the field of human resources, specifically focusing on the topic of employee engagement. It guides managers on strategies to improve work satisfaction and foster higher levels of employee engagement.","PeriodicalId":13651,"journal":{"name":"Interciencia","volume":null,"pages":null},"PeriodicalIF":0.4000,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Interciencia","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.59671/btjbw","RegionNum":4,"RegionCategory":"综合性期刊","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"ECOLOGY","Score":null,"Total":0}
引用次数: 0
Abstract
Based on the Resource-based and signaling theories, the present research examined the role of employer branding as a mediator in the relationship between human resource practices and employee engagement. Partial Least Squares Structural Equation Modeling (PLS-SEM) was used to conduct data analysis in this research, with a sample size of 220 personnel. There exists an important correlation between human resource practices and employer branding regarding employee engagement. These results demonstrate a favorable association between employer branding and employee engagement. Furthermore, the study revealed the presence of employer branding as a mediating factor in the hypothesized interactions. This study is a valuable contribution to the current body of research regarding the field of human resources, specifically focusing on the topic of employee engagement. It guides managers on strategies to improve work satisfaction and foster higher levels of employee engagement.
期刊介绍：
Interciencia is the monthly multidisciplinary publication of the INTERCIENCIA Association. It is dedicated to stimulate scientific research, its humanitarian use and the study of its social context, specially in Latin America and the Caribbean and to promote communication between the scientific and technological communities of the Americas.
Interciencia has been published uninterruptedly since 1976. Its Founding Director, Marcel Roche (endocrinologist and sociologist of science) was editor until 2008, and thereafter Miguel Laufer (neurobiologist) has been in charge. It has been included since 1978 in the Science Citation Index and other international indexes, and since 2008 it maintains an open access electronic version with material from 2005 onwards.
The priority areas of the journal, without exclusion of other areas, are Agronomy, Arid Lands, Food and Nutrition, Biotechnology, Ecology and Environment, Energy, Innovation and Technology Transfer, Marine Resources, Non-renewable Resources, Science Education, Science Policy, Study and Sociology of Science, and Tropical Forests.
Interciencia publishes in Spanish, Portuguese and English research and review articles, communications and essays, all of which are subjected to peer review. Additionally, it includes non-refereed sections such as Editorial, Letters to the Editor, Open Town Hall, Book Reviews and Upcoming Events.
All the material submitted to the journal for publication and accepted by the Editorial Committee in view of its quality and pertinence is subjected to review by peer specialists in the corresponding fields of knowledge. Neither the INTERCIENCIA Association, nor the journal or the institutions to which the authors belong carry responsibility for the contents. Signing authors are responsible for the material published under their names.
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