Building trust in the transport sector during the pandemic

IF 0.8 0 LANGUAGE & LINGUISTICS Language and Dialogue Pub Date : 2023-09-18 DOI:10.1075/ld.00154.bon

Marina Bondi, Jessica Jane Nocella

引用次数: 0

Abstract

Abstract This paper looks at cross-cultural variation in corporate communication over the pandemic, focusing on the language adopted by rail companies in the UK and Italy to enhance trust in safety and highlighting how they engage in communicative action with potential passengers and other online users. The analysis shows that UK companies generally prefer personal forms of self-mention and avoid technicisms, while Italian companies adopt more formal language and more impersonal forms of self-representation. Common elements seem to be related to repeated communicative functions, and the semantic elements they involve, thus highlighting the close link between pragmatic units and lexico-grammatical patterns (with their semantics), as well as the interplay between meaning, dialogic action and context in communication.

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在大流行期间建立对运输部门的信任

本文着眼于疫情期间企业沟通的跨文化差异，重点关注英国和意大利铁路公司为增强对安全的信任而采用的语言，并强调他们如何与潜在乘客和其他在线用户进行沟通。分析显示，英国公司通常更喜欢个人形式的自我提及，避免技术技巧，而意大利公司采用更正式的语言和更客观的自我表现形式。共同要素似乎与重复的交际功能及其所涉及的语义要素有关，从而突出了语用单位与词汇语法模式(及其语义)之间的密切联系，以及交际中意义、对话动作和语境之间的相互作用。

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来源期刊

Language and Dialogue LANGUAGE & LINGUISTICS-

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1.00

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0.00%

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期刊介绍： In our post-Cartesian times human abilities are regarded as integrated and interacting abilities. Speaking, thinking, perceiving, having emotions need to be studied in interaction. Integration and interaction take place in dialogue. Scholars are called upon to go beyond reductive methods of abstraction and division and to take up the challenge of coming to terms with the complex whole. The conclusions drawn from reasoning about human behaviour in the humanities and social sciences have finally been proven by experiments in the natural sciences, especially neurology and sociobiology. What happens in the black box, can now, at least in part, be made visible. The journal intends to be an explicitly interdisciplinary journal reaching out to any discipline dealing with human abilities on the basis of consilience or the unity of knowledge. It is the challenge of post-Cartesian science to tackle the issue of how body, mind and language are interconnected and dialogically put to action. The journal invites papers which deal with ‘language and dialogue’ as an integrated whole in different languages and cultures and in different areas: everyday, institutional and literary, in theory and in practice, in business, in court, in the media, in politics and academia. In particular the humanities and social sciences are addressed: linguistics, literary studies, pragmatics, dialogue analysis, communication and cultural studies, applied linguistics, business studies, media studies, studies of language and the law, philosophy, psychology, cognitive sciences, sociology, anthropology and others. The journal Language and Dialogue is a peer reviewed journal and associated with the book series Dialogue Studies, edited by Edda Weigand.

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