Social Change and the Big Brother Nigeria Fandom: Implication on National Values

Adooh Tambari, Happiness V Daniel
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Abstract

There is a wide variety of reality shows in Africa. In this era of globalization, modern media had brought about social change and Africa's indigenous moral values and socio-cultural norms were in deep crisis. Reality shows in Africa have deepened this crisis. The moral values of decency, chastity, celibacy, and communion were sacrificed on the altar of promiscuity, romance, prostitution, and individualism. It follows from this that young Africans who form the media base of reality shows have been exposed to non-African values. Building on this publication, this study seeks to investigate the influence of Big Brother Nigeria on Nigerian national values. The study is an attempt to show how modern media has brought about social change among Nigerian youth. The study is a qualitative research that relies mainly on secondary sources for data collection and analysis. The article adopted cultivation theory to describe how BB Naija's immoral scenes negatively affected the fan community. The document concluded that the modernization of African media has not only eroded fundamental African values, but has also negatively affected national development
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社会变迁与尼日利亚老大哥粉丝圈:对国家价值观的启示
非洲有各种各样的真人秀节目。在这个全球化的时代,现代媒体带来了社会变革,非洲本土的道德价值观和社会文化规范陷入了深刻的危机。非洲的真人秀加深了这场危机。体面、贞洁、独身和共融的道德价值被牺牲在滥交、浪漫、卖淫和个人主义的祭坛上。由此可见,构成真人秀媒体基础的非洲年轻人已经接触到了非非洲的价值观。在此出版物的基础上,本研究试图调查尼日利亚老大哥对尼日利亚民族价值观的影响。这项研究试图展示现代媒体是如何给尼日利亚年轻人带来社会变革的。该研究是一项定性研究,主要依靠二手资料收集和分析。文章运用修炼理论来描述BB Naija的不道德场景对粉丝群体的负面影响。该文件的结论是,非洲传播媒介的现代化不仅侵蚀了非洲的基本价值观,而且也对国家发展产生了负面影响
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242
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