Sustainable Tourism: Effect of Destination Image on Loyalty Customers

Abstract

This study investigates the relationship between factors affecting consumer loyalty, namely destination image, which includes environmental and socioeconomic pictures. Customer engagement is the intermediary in indirect testing. The goal of exploring Indonesian tourist locations as global tourist destinations should be worthwhile in the eyes of visitors or customers. This study determines that the perception of a place with local knowledge that applies to every Indonesian region has its allure. The data utilized in this study is primary data collected from respondents using questionnaires with stand-alone items. Foreign and domestic tourist industry participants and those with direct stake in tourism policy make up the research respondents. According to data analysis employing factor analysis, the environmental image positively impacted consumer loyalty. Customer loyalty is unaffected by socioeconomic status. However, after doing indirect research via consumer involvement, it was discovered that environmental and socioeconomic pictures positively impact customer loyalty.