SAFETY COMMUNICATION AND PERFORMANCE OF TECHNICAL AND VOCATIONAL EDUCATIONAL TRAINING INSTITUTIONS IN KISUMU COUNTY, KENYA

Abstract

The modern business climate necessitates those businesses, especially TVET institutions, recognize and harness their strategic competencies in order to compete successfully and improve their performance. These institutions must capitalize on their talents and safety communication to obtain a competitive edge. Every business has an obligation to ensure the safety of its work force and other stake holders such as customers and suppliers. Therefore, the purpose of this study was to determine the influence of safety communication on performance of TVETs in Kisumu County, Kenya. The study was grounded upon two theories namely; Systems theory and strategic leadership theory. The study adopted a survey research design. The study population included all staff at Technical and Vocational Colleges in Kisumu County. Stratified random sampling was used to arrive at a study sample of size of 355. Collection of primary data was conducted using questioners presented in Likert scale. Analysis of data collected was done using Statistical Package for Social Sciences version 21. Both descriptive and inferential statistics were used in analysis of data collected. Inferential statistics was used to determine the strength of relationship between the independent and dependent variables. The study results revealed that there is a positive and significant relationship between Safety Communication and organizational performance at (β=0.684, sig=0.004). The study therefore concluded that an increase in each of the study’s independent variable would lead to an increase in organization performance. Key words: Safety Communication, Strategic Initiatives, Performance CITATION : Okwiri, C., & Juma, D. (2023). Safety communication and performance of technical and vocational educational training institutions in Kisumu County, Kenya. The Strategic Journal of Business & Change Management, 10 (4), 356 – 367. http://dx.doi.org/10.61426/sjbcm.v10i4.2755.