Breaking away from servitization paradox to improve manufacturing enterprises' service innovation performance: the roles of market orientation and service supply chain dynamic capability

IF 2.7 4区管理学 Q2 MANAGEMENT Journal of Organizational Change Management Pub Date : 2023-09-15 DOI:10.1108/jocm-04-2023-0131

Tu Lyu, Xiaorui Lyu, Hao Chen, Qiu Zhao

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Abstract

Purpose Based on the dynamic capability theory, our study tries to explore the mediator mechanism of service supply chain dynamic capability between market orientation and service innovation performance, as well as the boundary conditions in which service supply chain dynamic capability plays a role, in order to reveal the key elements and their mechanisms for manufacturing enterprises to improve service performance. Design/methodology/approach With a total of 317 valid questionnaires, structural equation modeling (SEM) was used to test the research model and hypotheses. Findings The empirical results confirm that the three types of service supply chain dynamic capability (environment insight capability, resource integration capability and resource reconfiguration capability) can partially mediate the relationship between firm market orientation (responsive and proactive market orientations) and service innovation performance. In addition, supply chain collaboration has different types of moderator effects on the relationship between the three types of service supply chain dynamic capability and service innovation performance. Originality/value This research discovers that market orientation and dynamic capability are the key factors leading to high service performance and reveals the mediating role of service supply chain dynamic capability between market orientation and service innovation performance. Moreover, this research explores the moderating role of supply chain collaboration in service supply chain resource reconfiguration capability and service innovation performance.

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摆脱服务化悖论提升制造企业服务创新绩效:市场导向与服务供应链动态能力的作用

目的基于动态能力理论，探讨服务供应链动态能力在市场导向与服务创新绩效之间的中介机制，以及服务供应链动态能力发挥作用的边界条件，揭示制造企业提升服务绩效的关键要素及其作用机制。采用结构方程模型(SEM)对研究模型和假设进行检验，共收到317份有效问卷。实证结果证实，三种类型的服务供应链动态能力(环境洞察能力、资源整合能力和资源重构能力)可以部分中介企业市场导向(响应型和主动型市场导向)与服务创新绩效之间的关系。此外，供应链协作对三类服务供应链动态能力与服务创新绩效之间的关系具有不同类型的调节作用。本研究发现市场导向和动态能力是导致服务创新绩效高的关键因素，并揭示了服务供应链动态能力在市场导向与服务创新绩效之间的中介作用。此外，本研究还探讨了供应链协作对服务供应链资源重构能力和服务创新绩效的调节作用。

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来源期刊

Journal of Organizational Change Management MANAGEMENT-

CiteScore

5.80

自引率

3.60%

发文量

期刊介绍： ■Adapting strategic planning to the need for change ■Leadership research ■Responsibility for change implementation and follow-through ■The psychology of change and its effect on the workforce ■TQM - will it work in your organization? Successful organizations respond intelligently to factors which precipitate change. Economic climates, political trends, changes in consumer demands, management policy or structure, employment levels and financial resources - all these elements are constantly at play to ensure that organizations clinging on to static structures will ultimately lose out. But change is a dynamic and alarming thing - this journal addresses how to manage it positively.