Effect of Dropshipper Service, Availability, and Customer Loyalty on Customer Satisfaction in the Robyshop Online Store

Mochamad Fakhri Akbar, Akhmad Tajudin, Ufi Rumefi
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Abstract

The purpose of this research is to analyze effect of dropshipper service, availability, and customer loyalty on customer satisfaction in the Robyshop Online Store. This type of research is quantitative research. Population in this research is consumers of the Robyshop Online Store. Sampling method used in this research is Malhotra sampling. The data collection techniques used are interview, questionnaire, observation, and literature study. The data analysis used in this research is multiple linear regression analysis. The research results show that dropshipper service, availability, and customer loyalty simultaneously have a significant effect on customer satisfaction in the Robyshop Online Store. Dropshipper service has a positive and significant effect on customer satisfaction in the Robyshop Online Store. Availability has a positive and significant effect on customer satisfaction in the Robyshop Online Store. Customer loyalty has a positive and significant effect on customer satisfaction in the Robyshop Online Store. Keywords: Dropshipper Service, Availability, Customer Loyalty, Customer Satisfaction
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托运人服务、可用性和顾客忠诚度对Robyshop网上商店顾客满意度的影响
本研究的目的是分析托运人服务、可用性和顾客忠诚度对Robyshop网上商店顾客满意度的影响。这种类型的研究是定量研究。本研究的人群是Robyshop在线商店的消费者。本研究采用的抽样方法是马尔霍特拉抽样。数据收集采用访谈法、问卷法、观察法和文献研究法。本研究使用的数据分析是多元线性回归分析。研究结果表明,托运人服务、可用性和客户忠诚度同时对Robyshop在线商店的客户满意度有显著影响。托运人服务对Robyshop网上商店的顾客满意度有显著的正向影响。可用性对Robyshop网上商店顾客满意度有显著的正向影响。顾客忠诚对Robyshop网上商店顾客满意有显著的正向影响。关键词:托运人服务,可用性,客户忠诚度,客户满意度
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来源期刊
International Journal of Current Research and Review
International Journal of Current Research and Review Health Professions-Health Professions (miscellaneous)
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