A content analysis to understand the cross-functional nature of the merchandising constituency in the behavioural theory of the apparel firm

Laura McAndrews
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引用次数: 0

Abstract

ABSTRACTThis study aims to investigate an apparel firm’s job positions within the merchandising constituency, discover the organisation of teams within the merchandising constituency, and understand the cross-functional nature of the teams. A direct approach content analysis was conducted on the case study Gap Inc. to collect and analyse 476 job postings on their career website from February to August 2021. The findings illustrated how Gap Inc. organises its internal constituencies and merchandising constituency within a brand, division, job category, and department detailing job responsibilities and cross-functional partners. Further, the findings uncover product category teams that are the core of the merchandising constituency and are structured cross-functionally. This study contributes to the knowledge of the apparel firm, specifically the identification of the cross-functional product category teams.KEYWORDS: Cross-functional teamsbehavioural theory of the apparel firmapparel jobsmerchandising constituencyapparel merchandising competency framework Disclosure statementNo potential conflict of interest was reported by the author(s).
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内容分析,以了解服装企业行为理论中的销售选区的跨职能性质
摘要本研究旨在调查服装企业在销售选区内的工作岗位,发现销售选区内团队的组织结构,并了解团队的跨职能性质。本文以Gap公司为案例,对其招聘网站上从2021年2月至8月发布的476份招聘信息进行了直接方法内容分析。调查结果说明了Gap公司如何在一个品牌、部门、工作类别和部门内组织其内部支持者和销售支持者,详细说明了工作职责和跨职能合作伙伴。此外,研究结果揭示了产品类别团队是销售选区的核心,并且是跨职能的。本研究有助于服装企业的知识,特别是跨职能产品类别团队的识别。关键词:跨职能团队;服装企业行为理论;服装岗位;服装销售群体;
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来源期刊
International Journal of Fashion Design, Technology and Education
International Journal of Fashion Design, Technology and Education Arts and Humanities-Visual Arts and Performing Arts
CiteScore
3.10
自引率
0.00%
发文量
36
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