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International Journal of Fashion Design, Technology and Education最新文献

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Development and assessment of an applied STEM camp in fashion and entrepreneurship to advance social mobility of high school students 开发和评估时尚和创业方面的 STEM 应用营,促进高中生的社会流动性
Q3 BUSINESS Pub Date : 2023-12-30 DOI: 10.1080/17543266.2023.2297191
Elena E. Karpova, Jin Su, Melanie Carrico, D. Welsh, Haeun Bang, Narmin Nasibli
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引用次数: 0
Traditional dress in fashion: navigating between cultural borrowing and appropriation 时尚中的传统服饰:在文化借鉴与挪用之间游刃有余
Q3 BUSINESS Pub Date : 2023-12-26 DOI: 10.1080/17543266.2023.2297205
Yoonkyung Ko, Eunhyuk Yim
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引用次数: 0
Student assessment of active learning assignments in an apparel production course 学生对服装制作课程中主动学习作业的评价
Q3 BUSINESS Pub Date : 2023-12-01 DOI: 10.1080/17543266.2023.2284181
Dawn M Michaelson, V. Rolling, N. Sultana
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引用次数: 0
Exploring U.S. retailers’ merchandising strategies for adaptive clothing: a focus on product assortment and pricing practices 探索美国零售商的适应性服装销售策略:关注产品分类和定价实践
Q3 BUSINESS Pub Date : 2023-12-01 DOI: 10.1080/17543266.2023.2288124
Hannah Laurits, Sheng Lu
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引用次数: 0
An investigation into the clothing repair behaviour of fashion-sensitive consumers 对时尚敏感消费者服装维修行为的调查
Q3 BUSINESS Pub Date : 2023-12-01 DOI: 10.1080/17543266.2023.2285327
B. Potdar, Lisa S. McNeill, R. McQueen
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引用次数: 0
Immersive innovations for the communication of heritage, handcraft and sustainability 传播遗产、手工艺和可持续性的沉浸式创新
Q3 BUSINESS Pub Date : 2023-11-21 DOI: 10.1080/17543266.2023.2277264
Karen Cross, Lyndsay Mesjar, J. Steed, Yang Jiang
Textile and fashion brands convey core values through marketing, and in slow-fashion heritage brands this often includes skilled craftsmanship, authenticity, sustainability, and provenance. As industry digitalisation continues, brands are employing immersive technologies – virtual (VR) or augmented (AR) reality – however there is scarce evidence of these being used to communicate craftsmanship or provenance. To explore this potential, survey participants were shown immersive and traditional marketing content and perceptions of brand image were sought. The immersive content elicited new brand associations compared with the traditional content, which may be desirable if targeting a younger or more fashion-forward demographic. However, the immersive content was less e ff ective at inspiring participants to make a purchase, with many participants overwhelmed by the virtual environment. The research concludes that e ff ective immersive content should incorporate a streamlined representation of brand identity and core values, utilising an accessible platform while the adoption of VR headsets remains limited.
纺织品和时装品牌通过营销传达核心价值,在慢时尚传统品牌中,这通常包括熟练的手工艺、真实性、可持续性和来源。随着行业数字化的不断深入,品牌正在采用身临其境的技术--虚拟现实(VR)或增强现实(AR)--但很少有证据表明这些技术被用于传播工艺或来源。为了探索这一潜力,调查参与者观看了身临其境和传统营销内容,并寻求对品牌形象的看法。与传统内容相比,身临其境的内容引起了新的品牌联想,如果目标受众是年轻人或更时尚前卫的人群,这可能是可取的。然而,身临其境的内容在激发参与者购买欲望方面的效果较差,许多参与者对虚拟环境感到不知所措。研究得出的结论是,有效的沉浸式内容应包含对品牌形象和核心价值的精简表述,在VR头显的应用仍然有限的情况下,利用一个易于访问的平台。
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引用次数: 0
Utilising 3D fashion design software to enable remanufacturing in sportswear 利用3D时装设计软件实现运动服的再制造
Q3 BUSINESS Pub Date : 2023-11-10 DOI: 10.1080/17543266.2023.2277254
S. V. Wetherall, T. R. Nicholson, A. M. James
The boundaries between physical and digital practice within fashion are becoming increasingly blurred, with recent technological advancements seeing brands launching virtual collections and retailing fashion products for the Metaverse. This foray into a digital space has acted as a catalyst for the use of digital software in practical design and make applications and provided opportunities for innovation when challenging ecological parameters. Utilising an action research approach, this paper proposes three cycles of iterative problem solving, creating an interplay between physical and virtual garment experimentation. A process of product deconstruction, digitisation and remanufacture has provided insights into the possibilities of new practices enabling garment remanufacture methods for circularity. Findings have indicated that the use of 3D fashion design software can aid in the diversion of whole garments from the landfill and help enable commercial viability in methods of remanufacture within the sportswear market sector.
时尚界的实体和数字实践之间的界限正变得越来越模糊,最近的技术进步让品牌们推出了虚拟系列,并为虚拟世界零售时尚产品。这种对数字空间的探索已经成为在实际设计和应用中使用数字软件的催化剂,并在挑战生态参数时为创新提供了机会。利用行动研究方法,本文提出了三个迭代问题解决的循环,在物理和虚拟服装实验之间建立了相互作用。产品解构、数字化和再制造的过程为实现服装再制造方法的循环性提供了新实践的可能性。研究结果表明,使用3D时装设计软件可以帮助从垃圾填埋场转移整件服装,并有助于在运动服装市场领域实现再制造方法的商业可行性。
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引用次数: 0
Students’ attitude towards distance teaching of studio-based and virtual reality-based fashion design courses 学生对基于工作室和基于虚拟现实的服装设计课程远程教学的态度
Q3 BUSINESS Pub Date : 2023-11-10 DOI: 10.1080/17543266.2023.2278630
Evrim Buyukaslan Oosterom
ABSTRACTIn this study, studio-based and virtual reality-based courses were taught online to fashion design students during a semester. Students’ satisfaction with distance learning in these two courses was measured by relating to their computer self-efficacy and spatial learning capability. The perceived usefulness of distance learning and students’ online engagement were tested as the mediator and moderator, respectively. This research showed that spatial ability skills play a significant role in students’ satisfaction with the distance learning of a studio-based course. In contrast, it is not significant for the virtual reality-based course.On the other hand, students’ computer self-efficacy directly affects the perceived usefulness of distance learning of the virtual reality-based course and indirectly affects course satisfaction. However, this relationship does not exist for the studio-based course.KEYWORDS: Virtual realitydistance teachingdesign educationvirtual garmentsvirtual fashion Disclosure statementNo potential conflict of interest was reported by the author(s).
摘要:本研究在一个学期的时间里,对服装设计专业的学生进行了基于工作室和虚拟现实的在线教学。通过计算机自我效能感和空间学习能力来衡量学生对这两门课程的远程学习满意度。对远程学习的感知有用性和学生在线参与分别作为中介和调节因素进行了测试。本研究发现,空间能力技能对学生对远程工作室课程的满意度有显著影响。相比之下,对于基于虚拟现实的课程来说,这一点并不重要。另一方面,学生的计算机自我效能感直接影响虚拟现实远程学习课程的感知有用性,并间接影响课程满意度。然而,这种关系并不存在于以工作室为基础的课程。关键词:虚拟现实、远程教学、设计教育、虚拟服装、虚拟时尚披露声明作者未报告潜在利益冲突。
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引用次数: 0
Dress with finesse: why people wear clothes with logos 穿着要讲究:为什么人们会穿带有商标的衣服
Q3 BUSINESS Pub Date : 2023-11-10 DOI: 10.1080/17543266.2023.2277257
Carolina Coco, Paulo Rita, Ricardo Ramos, Nuno Fortes
ABSTRACTLogos are part of a brand’s identity, responsible for its recognizability and what it stands for. Research showed that buying products easily recognizable by others is associated with status and/or conspicuous consumption. This research aimed to determine the reasons behind consumers wearing logo clothes. Building on existing literature, it investigated how status, conspicuousness, self-monitors, self-esteem, materialism, brand loyalty, opinion seekers and leaders, and gender influenced wearing visually branded clothing. A conceptual model was developed combining these constructs. An online questionnaire was conducted amongst 206 individuals, and the model was tested using PLS-SEM. Results indicated that materialism, conspicuous consumers, and brand loyalty affected the decision to wear logo clothes, whereas status consumers, self-monitors, self-esteem, and opinion seekers and leaders were not significant in explaining the dependent variable. Future research could expand the research to different countries and age groups.KEYWORDS: Statuslogobrand conspicuousnessconsumer behaviourfashion AcknowledgementsPaulo Rita was supported by national funds through FCT (Fundação para a Ciência e a Tecnologia), under the project - UIDB/04152/2020 - Centro de Investigação em Gestão de Informação (MagIC)/NOVA IMS.Disclosure statementNo potential conflict of interest was reported by the author(s).
摘要商标是品牌身份的一部分,负责其可识别性及其所代表的内容。研究表明,购买容易被别人认出的产品与地位和/或炫耀性消费有关。这项研究旨在确定消费者穿标志服装的原因。在现有文献的基础上,该研究调查了地位、引人注目、自我监督、自尊、物质主义、品牌忠诚度、征求意见者和领导者以及性别对穿着视觉品牌服装的影响。结合这些构念形成了一个概念模型。对206名个体进行了在线问卷调查,并使用PLS-SEM对模型进行了检验。结果表明,物质主义、炫耀性消费者和品牌忠诚度对穿着标志服装的决定有影响,而地位消费者、自我监督、自尊、意见寻求者和领导者对解释因变量的影响不显著。未来的研究可以将研究扩展到不同的国家和年龄组。关键词:状态标识品牌显著性消费者行为时尚致谢通过FCT (funda para a Ciência e a tecologia),在UIDB/04152/2020 - Centro de investigationa o em gesto de informa (MagIC)/NOVA IMS项目下,paulo Rita得到了国家基金的支持。披露声明作者未报告潜在的利益冲突。
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引用次数: 0
A five-stage framework for sustainability certification for fashion brands: Can a standardised approach work in the fashion industry? 时尚品牌可持续性认证的五阶段框架:标准化方法是否适用于时尚行业?
Q3 BUSINESS Pub Date : 2023-11-10 DOI: 10.1080/17543266.2023.2277263
Kelly Baker, Lisa S. McNeill
ABSTRACTSustainability certification is one means to address environmental and social issues present in fashion supply chains, whilst bridging the knowledge gap between brands and consumers. However, despite increased urgency to improve social, ethical and environmental practices in this industry, little is understood about how ethical fashion brands currently utilise sustainability certification, in an increasingly saturated, and often unregulated, labelling environment. This study examines choice of sustainability certifications, certification process, and use of labelling, by a range of Australasian fashion brands who promote sustainability as a core part of their customer-facing image. The research identifies a five-stage framework for sustainability certification, as well as indicating failures of current systems relative to user needs. The study develops and offers a proposal for a standardised taxonomy of fashion sustainability labelling that could be adapted, irrespective of firm size, sales revenue of garment and textile types.KEYWORDS: Sustainable fashioncertificationNew Zealandfashion industrysupply chainchain of custody Disclosure statementNo potential conflict of interest was reported by the author(s).
摘要可持续性认证是解决时尚供应链中存在的环境和社会问题的一种手段,同时弥合品牌与消费者之间的知识差距。然而,尽管越来越迫切需要改善这个行业的社会、道德和环境实践,但在一个日益饱和、往往不受监管的标签环境中,人们对道德时尚品牌目前如何利用可持续性认证知之甚少。本研究考察了一系列澳大利亚时尚品牌对可持续性认证、认证过程和标签使用的选择,这些品牌将可持续性作为其面向客户形象的核心部分。该研究确定了可持续性认证的五阶段框架,并指出当前系统相对于用户需求的失败。该研究为时尚可持续性标签的标准化分类制定并提出了一项建议,该分类可以适用于任何公司规模、服装销售收入和纺织品类型。关键词:可持续时尚认证新西兰时尚产业监管供应链披露声明作者未报告潜在的利益冲突。
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引用次数: 0
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International Journal of Fashion Design, Technology and Education
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