{"title":"Falling for Tourist Scams: An Examination of Scam Compliance Factors","authors":"Ding Xu, Laurie Murphy, Tingzhen Chen","doi":"10.1177/00472875231206542","DOIUrl":null,"url":null,"abstract":"Understanding how tourists respond to and comply with scams sheds light on tourist self-protection. In this study, a quasi-experimental design was employed to examine external (scam-operation) and internal (personal) factors of scam compliance. Twelve (3 × 4) scenarios were developed from real-world tourist scam cases and presented in the form of videos in an online tourist survey to elicit and observe decisions. A total of 609 participants from Australia and China completed the task, and the data were analyzed through multiple statistical techniques. The results suggested that the external factors of scam compliance did not exert a significant impact. Three internal factors, sensation-seeking, travel experiences, and risk perception, are stronger predictors of scam compliance. This study offers theoretical insights into tourist behavior, and contributes to new understandings of the antecedents of scam compliance.","PeriodicalId":48435,"journal":{"name":"Journal of Travel Research","volume":null,"pages":null},"PeriodicalIF":8.0000,"publicationDate":"2023-10-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Travel Research","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1177/00472875231206542","RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
引用次数: 0
Abstract
Understanding how tourists respond to and comply with scams sheds light on tourist self-protection. In this study, a quasi-experimental design was employed to examine external (scam-operation) and internal (personal) factors of scam compliance. Twelve (3 × 4) scenarios were developed from real-world tourist scam cases and presented in the form of videos in an online tourist survey to elicit and observe decisions. A total of 609 participants from Australia and China completed the task, and the data were analyzed through multiple statistical techniques. The results suggested that the external factors of scam compliance did not exert a significant impact. Three internal factors, sensation-seeking, travel experiences, and risk perception, are stronger predictors of scam compliance. This study offers theoretical insights into tourist behavior, and contributes to new understandings of the antecedents of scam compliance.
期刊介绍：
The Journal of Travel Research (JTR) stands as the preeminent, peer-reviewed research journal dedicated to exploring the intricacies of the travel and tourism industry, encompassing development, management, marketing, economics, and behavior. Offering a wealth of up-to-date, meticulously curated research, JTR serves as an invaluable resource for researchers, educators, and industry professionals alike, shedding light on behavioral trends and management theories within one of the most influential and dynamic sectors. Established in 1961, JTR holds the distinction of being the longest-standing among the world’s top-ranked scholarly journals singularly focused on travel and tourism, underscoring the global significance of this multifaceted industry, both economically and socially.
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