Competition watchdog to clamp down on 'greenwashing'

Abstract

Everyday products that claim to be `sustainable' or `better for the environment' may be making misleading claims, the UK Competition and Markets Authority (CMA) has warned.Shoppers spent over £130bn on fast-moving consumer goods (FMCG) last year, which includes household essentials like food and drink, cleaning products, and personal care items. A significant number of these are marketed as green or environmentally friendly, including up to 91 per cent of all dishwashing items and 100 per cent of toilet products, the CMA said. The CMA has also produced the Green Claims Code, a guide to help businesses understand how to communicate their green credentials while avoiding the risk of misleading shoppers.