Neoliberal feeling rules and political subjectivities in post-Soviet Latvia: narratives of emigrants and those who remain

Abstract

This study integrates the literature on neoliberal subjectivities with the sociology of emotions, and particularly the notion of feeling rules, to understand the political subjectivity expressions in Latvia where the post-Soviet neoliberal development brought high income and wealth inequality. We specifically ask what the relationship between collective emotions and neoliberal political subjectivity in post-Soviet space is. Based on our empirical data, we construct three ideal types of political subjectivities wherein each holds a different narrative about the neoliberal state. We show the first two dominated among our respondents in Latvia while the third was prevalent among emigrant Latvians. We find that respondents’ narratives dominant at home were framed by neoliberal feeling rules which fostered optimistic thinking (narrative of resilience) and feelings of individual responsibility (narrative of legitimating) silencing the emotion of anger necessary to form a critical democratic dialogue with the state. Meanwhile, emigrant Latvians voiced a more socially and politically aware critique towards the Latvian state, austerity politics and social injustice (narrative of anger). We provide implications for this theory of post-Soviet political subjectivities at the end.