Capability in Implementation Business Unit Strategy (SBU) in Services Factory

Abstract

Background – The Service Level Agreement (SLA) for internal maintenance & fabrication services has not been fulfilled due to the lack of optimal synergy between functions that are still separated. Revenue targets from external maintenance & fabrication services have also not been met because HPP is unable to compete with other companies. Ineffective and efficient HR factors have made several external project targets missed. optimize resources and maximize company value. Objective – To analyze and evaluate the role of the JPP Business Development Strategy into a Business Unit Strategy (SBU) using a SWOT analysis perspective in order to improve the Service Level Agreement (SLA) so as to optimize the synergy of internal and external fabrication services within the Pupuk Indonesia environment. Design / methodology / approach