Strengthening students’ ability to create content in tourism brand communication

Henni Gusfa, Riki Arswendi, S. Syaefuddin
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引用次数: 0

Abstract

Vocational high school of 60 Duri Kepa Jakarta has an advantage in developing tourism learning. This is essential in realizing national development priorities, namely tourism. Students' abilities are supported by technological developments and various social media applications to communicate tourism branding in the city of Jakarta. A number of tourist destinations in Jakarta are popular and some are not popular, this issue has sparked student communication creativity in communicating the branding of tourist destinations. Community service programs in partnership with neighboring countries provide new enthusiasm in digital content literacy and environmental communication. Training on communicating tourism destination branding requires out of the box ideas, so that people or travelers can accept the meaning of branding communicated by students about the situation of the destinations they visit. This training results in changes in students' ability to communicate branding of tourist destinations in the city of Jakarta which is based on sustainable tourism communication.
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加强学生在旅游品牌传播中的内容创造能力
雅加达60所杜里科帕职业高中在发展旅游学习方面具有优势。这对实现国家发展优先事项,即旅游业,至关重要。学生的能力得到了技术发展和各种社交媒体应用程序的支持,以传播雅加达市的旅游品牌。雅加达的一些旅游目的地很受欢迎,有些不受欢迎,这个问题激发了学生在传播旅游目的地品牌方面的传播创造力。与邻国合作的社区服务项目为数字内容素养和环境传播提供了新的热情。关于旅游目的地品牌传播的培训需要打破常规的想法,让人们或旅行者能够接受学生所传达的关于他们所访问的目的地情况的品牌意义。这种培训的结果是学生在雅加达市以可持续旅游传播为基础的旅游目的地品牌传播能力的变化。
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审稿时长
12 weeks
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