Pendampingan UMKM Penjahit Berbasis Teknologi Digital dalam Perspektif Industri Kreatif di Bogor Utara

Asep Saepulrohman, Layung Paramesti Martha, Putri Nabila Adinda Adriansyah, Leny Heliawati
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Abstract

Tailoring Micro, Small and Medium Enterprises (MSMEs) or often called Tailors experienced an extraordinary economic downturn during the Covid-19 pandemic. Convection innovation as a form of existence in the midst of a pandemic outbreak that still exists today to survive must carry out various kinds of creativity. One of them is digitizing the marketing system, updating fashion trends, increasing relationships, providing the best service, collaborating with agencies, and others. In this service the focus is on digitizing the system and developing the concept of relations using the graph theory concept to increase competitiveness. The location of the service will be focused on one of the tailors, namely Sarinah Tailor in Kedunghalang Village, North Bogor District.
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以数字技术为基础的UMKM裁缝从北部茂物的创造性工业视角缩小
在2019冠状病毒病大流行期间,中小微企业(MSMEs)或通常被称为“裁缝”,经历了非同寻常的经济衰退。对流创新作为一种存在形式,在大流行爆发中仍然存在,今天要生存就必须进行各种各样的创新。其中之一是数字化营销系统,更新时尚趋势,增加关系,提供最好的服务,与代理机构合作等等。在这项服务中,重点是将系统数字化,并利用图论概念发展关系概念,以提高竞争力。服务地点将集中在其中一位裁缝,即北茂物区Kedunghalang村的Sarinah Tailor。
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